Insights
New
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Industries
Home Building
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How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours
Automotive
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Automotive Sales Training: What to Cover, From the Floor to F&I
Home Improvement
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Why Your In-Home Sales Reps Have Such Different Close Rates
Medical Aesthetics
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Medspa Sales Training: What Top Practices Do Differently
Senior Living
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What Senior Living Sales Should Do Differently Near Full Occupancy
Reports & guides
Benchmarks and playbooks built from recorded in-person conversations.
Home Improvement · Report
2026 In-Home Insider
What 53,389 recorded appointments at 131 home improvement companies reveal about how in-home sales are won. Three chapters, free, no email required.
Read the reportDealerships · Playbook
The PVR Playbook for F&I Directors
Siro's data-driven F&I insights from 5,000+ real dealership conversations. See what top performers do differently, and what the gap is costing you.
Get the playbookAll industries · Guide
How to Get Your Sales Team On Board with Conversation Recording
Most rollouts for new tools stall within a month. Learn how to get your field sales team to actually adopt sales conversation recording.
Get the guidePerspectives
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Blog
Every Sales Team Has Customer Data, but None of it Talks Back to You
Storing customer data is standard. Interacting with it isn't. Siro's Director of Product on why sales software's next standard is interactive data.
August 28, 2026 by Amos Shinkle
Blog
Solutions Engineering at Siro: How We Turn Sales Conversation Data Into Business Infrastructure
Blog
What Senior Living Sales Should Do Differently Near Full Occupancy
Blog
How We Rebuilt Our Entire Web App from Scratch in 4 Weeks
Blog
Jumping into the Field: Why I Joined Siro as CRO
Blog
You Can See More of the Field Than Ever. So Why Isn't Your Team Improving?
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How to improves your sales orgs
Sales tips
How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours
October 23, 2026 by Ben Knaus
Automotive Sales Training: What to Cover, From the Floor to F&I
October 2, 2026 by Gavin Janis
Why Your In-Home Sales Reps Have Such Different Close Rates
October 2, 2026 by Ben Knaus
Medspa Sales Training: What Top Practices Do Differently
September 16, 2026 by Chad Simons
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Home Improvement Sales Training: What Top Teams Do Differently
September 16, 2026 by Ben Knaus
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The Follow-Up Gap: Why Senior Living Tours Don’t Turn Into Move-Ins
August 20, 2026 by Lucia Qian
How to Ramp New In-Home Sales Reps Faster Without Adding Headcount
August 7, 2026 by Ben Knaus
The PVR Playbook: The Closing Habit That Protects You From Buyer's Remorse
July 29, 2026 by Jinn Liu
The PVR Playbook: The Right Way to Tell a Customer a Product Isn't for Them
July 27, 2026 by Jinn Liu
The PVR Playbook: You Don't Have a Talent Problem, You Have a Coaching One
July 22, 2026 by Jinn Liu
The PVR Playbook: One Price-Framing Habit That Changes How Customers React
July 20, 2026 by Jinn Liu
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How to Improve F&I Performance Metrics at a Car Dealership
July 16, 2026 by Gavin Janis
Frequently asked questions about Siro and recording
You Ask, We Answer
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How Is Siro Different From Your CRM's AI?
September 16, 2026 by Josh Sklar
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How to Get Executive Buy-In for Sales Conversation Recording Software
August 28, 2026 by Grant Shisler
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Real-Time Sales Coaching: How Field Teams Win Deals Mid-Appointment
August 5, 2026 by Gavin Janis
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Should Medspas Record Patient Consultations? Legality, HIPAA & Consent, Explained
August 5, 2026 by Chad Simons
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Sales Conversation Recording: What It Is, How It Works, and Whether It's Right for Your Team
August 3, 2026 by Grant Shisler
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Sales Coaching App: What to Look For and How Top Teams Use It
July 6, 2026 by Chad Simons
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Questions We Get in Every Siro Demo (And Their Answers)
June 26, 2026
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Is It Legal to Record Sales Conversations? A State-by-State Guide for In-Person Sales Teams
June 24, 2026 by Jake Cronin
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Getting Started with Siro: What Your First 30 Days Actually Look Like
June 19, 2026 by Emma Patton
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All Stories
Blog
The PVR Playbook: You Don't Have a Talent Problem, You Have a Coaching One
The gap between your best and worst business manager is more than 3x wider than the gap between your best and worst store. Here's how to close it without a new hire.
July 22, 2026 by Jinn Liu
Customer Stories
How Kanga Roof Added $2,000 in Revenue Per Appointment with Siro
See how Kanga Roof's sales team used Siro's coaching and conversation intelligence to double close rates and boost revenue per appointment by $2,000+.
July 21, 2026 by Andres De La Rosa
Blog
The PVR Playbook: One Price-Framing Habit That Changes How Customers React
Naming what a problem costs before quoting coverage lifts accept rates from 44.7% to 55.5%. Here's which products benefit most, and what to say.
July 20, 2026 by Jinn Liu
Blog
How to Improve F&I Performance Metrics at a Car Dealership
How to improve F&I close rates at a dealership - run the full menu, let the interview shape the pitch, and confirm every yes. Data from 5,000+ F&I deals.
July 16, 2026 by Gavin Janis
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Blog
Why Do Some F&I Managers Consistently Hit Their Numbers, and Others Don't?
F&I per unit fell at all six public dealer groups in Q3. How to tell if your store's drop is the market or your F&I office, with a worksheet.
July 15, 2026 by Gavin Janis