Siro is AI for retail sales teams. We capture every conversation in the showroom to help every seller improve, so more appointments and walk-ins turn into sales.
18:15 · Realtime
Bring back the anniversary
Scorecard
20/25Notes
Sellers
A notetaker and coach on every conversation, helping you sell more
Store and district managers
Coach every seller from their full conversations, not moments you happen to catch
Owners and executives
See what's happening on the ground floor of every store, not just the sales numbers
Sales reports, store cameras and the occasional sit-in only show you the result. Without the conversation, coaching is guesswork: was it price, the presentation or the seller?
Managers catch pieces of a conversation between their own customers, then hear the rest in the seller's recap.
Siro captures each seller's whole conversation and scores it, so feedback is based on what happened.
As you add stores and franchisees, each one sells its own way, and average tickets drift with it.
Siro shows which steps your best sellers never skip, and where each store drifts from them.
Every customer who leaves empty-handed is harder to bring back, and without bandwidth and good notes, follow-up slips.
After every visit, Siro instantly writes a recap of what the client loved and drafts the follow-up.
Cameras show the floor, and sales reports show the result. Siro captures each seller's conversation, coaches them on it, and writes the follow-up that brings the customer back.
Hear every appointment and walk-in without a manager in the room.
Sellers start recording from their device, with the customer's OK.
See what customers ask for, love and push back on, store by store.
The Reyes appointment
Riley, Maple Valley Jewelers, Downtown
Sat 11:00 AM
First appointment: anniversary ring
34:20
Tue 7:00 PM
Virtual consult: settings
15:45
Sat 2:30 PM
Second appointment
26:30
A recap of what each client liked and what comes next, written after every visit.
Follow-up emails and texts drafted from the conversation, so more customers who left empty-handed come back to buy.
Details land in your CRM without typing.
Visit recap
The Reyes appointment
Drafted follow-up
Hi Dan, it was great helping you today. Here are the two rose gold settings you liked…
Score every conversation against the steps your best sellers never skip.
Compare stores and franchisees against your best one.
Find the real reason customers walk, beyond "it was price."
Scorecard
The Reyes appointment
20/25
Asked what brought the customer in
5/5
Brought the customer's own reason back at the close
4/5
Showed value before price
5/5
Presented the full package before stepping down
4/5
Recapped favorites and set a dated follow-up
2/5
New sellers learn from your top performers' real conversations, not a binder.
Sellers practice the moments they miss before the next customer walks in.
Training goes where each store needs it, not the same session for everyone.
18:15
Siro · Realtime
Bring back the anniversary
Recording
Owners and executives get answers from the showroom floor in seconds, not just the sales numbers.
What do you want to look at today?
Pick a question to see Siro answer.
“To me, Siro is the executive team's ability to see what's happening on the ground floor.”
Anubh Shah, CEO
Jean Dousset
Our guide to rolling out conversation recording covers how to introduce it to customers and how to bring a hesitant floor team along.
Sellers start their own recordings and get something back right away: their recap, their follow-ups and private feedback on what they missed. Managers see their own team's conversations. Most teams use results from their early adopters to drive buy-in across every store.
It depends on the state, so customers should know before recording starts. Most sellers keep it to one line, asking if it's okay to use an app that takes notes. Brick-and-mortar stores can also post signage at the entrance. Our state-by-state guide covers the details. Confirm your policy with your legal counsel.
Yes. Each seller records their own conversation on their own device, and Siro separates the speakers.
Yes. Siro is built on your sellers' real appointments, from jewelry showrooms to foot care stores: it writes the recap and follow-up after every visit, scores each consultation against what your best advisors do, and coaches every advisor on their own appointments.
Yes. Recaps, details and follow-ups land in the CRM your stores already use. See all integrations.
Yes. Siro is built for in-person appointments, and it also covers phone calls and virtual consults, so a client's whole history sits in one place.
Recordings belong to you, and Siro doesn't train AI models on your customer conversations.
Cameras show who was on the floor. Siro captures what one seller and one customer actually said, then writes the recap, drafts the follow-up and scores the conversation against what your best sellers do.
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