Practice
Rehearse the moments that matter, built from real calls.
Every sales conversation makes the next one better.
Every seller gets coached before, during and after every conversation, and what's working spreads across the team, so the way you sell keeps getting better.
- Practice built from your real conversations
- Real time coaching mid-conversation and debrief right after
- One standard for every seller, new or veteran
What customers say
Coaching that reaches every seller, every day.
Most sellers get coached a few times a year, if that. Siro coaches them around every conversation and gives managers a way to coach the whole team from anywhere.
Halftime
A plan to close, mid-conversation.
Debrief call
A quick recap and one thing to fix, right after.
Manager coaching
Comments, shared calls and practice from anywhere.
Coaching before, during, and after every conversation.
Sellers improve fastest when coaching happens close to the conversation, not a week later in a one-on-one. Siro meets them where they are, so learning and practice stick.
Before
Roleplay before it counts
Practice is personalized to each seller, because it's built from real conversations. Rehearse the objection that got away, or practice from your best seller's calls, hands-free by voice with roleplays. Make it harder or easier, and run it again until it sticks.
During
Coaching at Halftime
Halftime gives the seller a plan to close the conversation based on what the customer says in real time.
After
Debrief right after
Ten minutes after a seller ends a recording, Siro calls with a quick recap: what worked, what didn't, and the one thing to try again. Sellers can practice that moment on the same call, so the next conversation goes better. Prefer fewer calls? Sellers can limit it to once a day.
“My last check before we incorporated Siro was $533 after taxes… Then my next checks went $3,000, then $5,860, and then to $7,300, all while using Siro.”
Seller at a Culligan dealer
Coach the whole team from anywhere.
You can't sit in on every conversation your team has. Siro lets you coach every seller on the conversations they've already had, so each one gets better before the next.
Leave feedback at exact moments
Leave a comment on a moment that matters and tag the seller. Feedback lands where it applies most, instead of in a meeting days later.
Share what good sounds like
Build playlists from your best sellers' calls for skills like discovery, objections and closing. Sellers share their own wins with the team, so they learn from each other, not just from management.
See who's putting in the work
See who's listening, practicing and improving, so you know where to spend your next one-on-one.
One standard for every seller.
Every seller gets the same quality of coaching, whether they started last week or ten years ago. What works in your best conversations becomes the playlists, practice and coaching for everyone, so your playbook keeps getting better and you can see it spread. New hires learn your best sellers' habits from day one, and your managers get their week back.
50%
reduction in onboarding time
Bath Fitter Utah
25+ hours
saved weekly on coaching
Southwest Exteriors
18 days
from onboarding to first sale for a new hire
Basements Plus
FAQ
Siro is built for sellers to coach themselves on their own calls. There's no live listening, and scores can be turned off for sellers. Teams that roll it out as development, and let early adopters share their wins, see veterans come around fastest.
Ten minutes after a seller ends a recording. Sellers who prefer fewer calls can limit it to once a day.
Sellers check it at a natural break, and notifications can be turned off. Halftime needs a signal; recording works offline.
It's built from your real conversations: the objection a seller just missed, or the way your best seller handles the same moment. Sellers practice your customers, not generic scripts.
Yes. New hires can practice from your best sellers' calls and listen to playlists of what good sounds like before they ever meet a customer.
Yes. Managers comment on the exact moment in a recording, share calls and playlists, and see who's practicing and improving.
Southwest Exteriors saves 25+ hours a week on coaching, and Bath Fitter Utah saves 20 hours a week on coaching administration.
Yes. Your customer success manager can turn scores off, so sellers get the coaching without the number.
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