How Kanga Roof Added $2,000+ in Revenue Per Appointment with Siro

Learn how this residential roofing company used Siro to scale performance coaching, increase close rates, and build a more collaborative sales culture.

• 2x increase in individual close rate
• $2,000+ increase in revenue per appointment
• 40% net close rate across 70 weekly appointments
  
  

Who is Kanga Roof?

About

Kanga Roof provides residential and commercial roofing repair and replacement services for homeowners in Clinton Township, Macomb County, and the Greater Metro Detroit area. Founded in 2006, the family-owned company is known for its craftsmanship, safety standards, and commitment to delivering a reliable customer experience.

Make Coaching Scalable for a Distributed Sales Team

Challenge

When Jim Jewell joined Kanga Roof as Residential Sales Manager, leading a distributed team of residential sales reps presented a major information-sharing challenge.

With seven residential reps running up to 20 in-home appointments per day, observing every conversation firsthand was out of reach. Without process visibility, coaching remained reactive and inconsistent. Improvement opportunities surfaced only after performance metrics had started to decline.

“I didn’t have time to listen to, let's call it 15 appointments on a daily basis,” Jim says. “It’s impossible to do on a regular basis and get a feel for where reps might be missing the boat.”

Reps also had limited visibility into their own skill gaps. Without structured data, they could not consistently identify patterns or refine specific skills, such as price positioning or objection handling. This meant missed opportunities, like weak follow-ups, often went unnoticed.

Jim needed a scalable way to maintain visibility into field performance while creating a more proactive coaching environment. He wanted reps to review their performance, identify opportunities to improve, and take ownership of their development. He also wanted the team to work together by learning from one another’s conversations, reinforcing best practices across the group.

Luckily, Kanga Roof was already partnered with Siro prior to Jim’s arrival – giving him the support he needed to turn around sales, fast.

With prior experience implementing sales performance software, he saw an opportunity to prove that Siro could be the growth lever Kanga Roof needed. “I come from a background where I used similar technology successfully, so I really knew how to embrace what they already had,” he explains.

Jim knew that for Siro to deliver value, he needed to create the right environment for adoption: helping reps see how Field Sales Intelligence could pinpoint the specific selling moments that turn more prospects into customers.

Turning Conversation Data Into a Self-Improving Sales Environment

Solution

Jim used Siro to extract conversational insights to reshape reps' sales approach, improve performance, and increase their earning potential. Early success drove major rep adoption.

Within eight weeks of launch, coaching workflows and AI-powered insights helped Jim identify specific skill gaps without needing to attend every appointment. With Siro’s Coaching Spotlight, he now has a daily view into performance, allowing him to focus his time where it has the greatest impact.

“Now, I get a report every morning that shows who's using it, who's not, and who's had great success,” Jim says. “So, it's providing me with data that shows me where I can help, as opposed to me spending hours combing through everybody's presentations throughout the day.”

According to Jim, this created a more proactive coaching environment in which reps began taking ownership of their own development.

Instead of relying solely on manager-led feedback, Siro’s AI conversation analysis surfaces specific skill gaps and identifies opportunities to improve. Insights such as missed opportunities in price positioning help reps make adjustments more quickly and apply those techniques across future appointments.

“One of the reps called me after reviewing his feedback and said he needed to work on price conditioning,” Jim explains. “He asked what resources I could provide so he could improve.”

Beyond individual skill development, Siro also helps surface revenue opportunities that might otherwise have been overlooked. In one example, a rep used Re-Engage, Siro's embedded feature for surfacing stalled opportunities, to identify a prospect who had gone quiet after an initial appointment. Then, using Ask Siro to generate a targeted rehash message, the rep recovered a $14,000 deal that might otherwise have been lost.

As adoption has increased, collaboration across the team has grown naturally. Reps use Siro’s Home Feed feature to review their own performance data and share insights, reinforcing best practices and building a more supportive performance culture.

The result is a fundamental shift in how the team operates. “What I love about Siro is that I really don't have to manage it. Reps are doing it themselves. It's actually kind of magical,” Jim says.

For him, that cultural change was the clearest sign the relaunch had worked.

2x Increase in Close Rate Through Proactive Coaching Visibility

Result

By proving early success in how Siro supports reps' earnings, Jim created a scalable coaching environment that improved both individual performance and overall team effectiveness. 

Within eight weeks of relaunch, Kanga Roof has seen measurable gains:

• 2x increase in individual close rate
• $2,000+ increase in revenue per appointment
• 40% net close rate across 70 weekly appointments
  

Looking ahead, Jim is focused on building on this momentum as the team works toward qualifying for their next President’s Club trip, with revenue goals that reflect a higher performance ceiling for the organization. He’s also closely following new Siro product developments and sharing insights from the field. The opportunity for Kanga Roof and Siro to grow together is just getting started.