AI for manufacturing sales teams and their dealer networks

Siro records every field visit with your dealers and distributors, coaches every territory rep on what your best ones do, and helps your dealers sell more of your product.

Recording36:05

14:20 · Realtime

Bring up the new decking line

Scorecard

19/25
  • Asked the second and third question
  • Positioned value, not a discount
  • Brought up this quarter's focus product

Notes

  • Competitor quoted 6% lower
  • Next stock order in two weeks
Synced to Salesforce
  • Territory reps

    More time in conversation, less time on admin tasks like CRM updates

  • Regional managers

    Build the best team in the company by coaching every rep from real visits

  • Sales and channel leaders

    Hear what the field says about your products and make smart decisions faster

Stop coaching to the number without hearing the visits behind it.

KPI reviews, a ride-along every couple of months and a methodology rolled out once a year show you a sliver of the field. Without the rest, a slow territory is guesswork: the rep, the dealer or the product.

  • One ride-along every two months

    Managers coach from the few visits they can join, across territories they can't cover.

    Every visit, every territory

    Siro scores every customer visit, so managers coach from all of them without getting on a plane.

  • Training that ends at the kickoff

    A methodology rolls out once a year, and no one sees whether it shows up in the next distributor visit.

    Training that shows up in the field

    Every visit is scored against the methodology you trained, so you see who's using it and where it slips.

  • Incomplete or inaccurate CRM notes

    Reps are on to the next account before their notes reach your CRM, so fields go missing or out of date.

    Cust
    Rep
    Cust
    Rep
    Cust
    Products discussedCompetitorNext order

    Your CRM fills itself

    Notes, fields and follow-ups fill in from every visit, so your CRM stays complete and accurate.

Win more business across your channel

Enablement platforms train reps once. Siro hears every customer visit, coaches what actually moves product, and tells you what the field is saying about it.

Record

Know what's said in every field visit

  • Hear every distributor, dealer and pro visit without a ride-along.

  • Capture the meeting and the phone or Teams call in between.

  • Walk into the next visit knowing exactly what was said last time.

Learn more about Record
A sales rep greets a visitor at a trade show booth

Maple Valley Building Supply

Sam, Southeast territory

  1. Mon 9:00 AM

    Branch visit with the yard manager

    36:05

  2. Wed 3:30 PM

    Teams call: special order lead times

    18:22

  3. Fri 1:15 PM

    Trade show conversation

    9:47

Run

More time with accounts, less in the CRM

  • Notes, fields and follow-ups land in your CRM without typing.

  • Reps prep for a return visit in minutes, not by digging through old notes.

  • Call reports and other systems that run on CRM data stay current.

Learn more about Run
A rep updates his CRM on a laptop and phone in the back of a car between visits

Visit summary

Maple Valley Building Supply

  • Asked about install time on the new decking line
  • Competitor quoted 6% lower on composite

Drafted follow-up

Hi Marcus, thanks for the time at the branch today. Here are the lead times on special orders you asked about…

Synced to Salesforce
Evaluate

See which visits grow accounts

  • Score every visit against the behaviors your best reps never skip, like discovery depth and this quarter's initiatives.

  • Find out whether the new product line is actually coming up in the field.

  • Compare territories and dealers against your best one.

Learn more about Evaluate
A sales manager reviews a rep's visit scores on his laptop

Scorecard

Maple Valley Building Supply

19/25

  • Asked the second and third question before pitching

    5/5

  • Sized the account's full potential

    4/5

  • Brought up this quarter's focus product or program

    2/5

  • Positioned value, not a discount

    4/5

  • Secured the order or next meeting

    4/5

Improve

Every territory selling like your best

  • New reps ramp on top performers' real visits instead of weeks of travel.

  • Give your reps coaching built from their own conversations: a growth program that isn't a price cut.

  • Roll out a new methodology once and see it keep showing up in the field.

Learn more about Improve
A territory rep shows a distributor's manager coaching notes on a tablet in a warehouse aisle

14:20

Siro · Realtime

Bring up the new decking line

Recording

Ask questions about every visit in every territory.

Sales, channel and product leaders get answers from the field in seconds, instead of waiting on call reports.

Ask Siro

What do you want to look at today?

Pick a question to see Siro answer.

What sales teams love about Siro

You're not sitting in a car by yourself anymore. You're sitting in there with Siro and he's giving you some advice. I like it.

Carter Rocky

Sales Rep, Install America

It's like having a trainer with every rep at all times. That's how we've been able to scale so fast.

Nick Shaw

Chief Revenue Officer, Unwired

Bring your dealers along without making it feel like oversight.

Our guide to rolling out conversation recording covers how to introduce Siro to a dealer network and what sellers say to customers at the start of a visit.

Related Articles

FAQ

State law varies, so the customer should know before recording starts. Most reps keep it to one line at the start of the visit, like "Mind if I use an AI notetaker so I don't miss anything?" Our state-by-state guide covers the details. Confirm your policy with your legal counsel.

Yes. Siro is built on your reps' real field visits: it scores every visit against what your best reps do, coaches each rep on their own visits, and lets new reps learn from top performers instead of weeks of travel.

Yes. Notes, fields and follow-ups from each visit land in the CRM your team already uses. See all integrations.

Yes. Siro records cell phone calls and virtual meetings like Teams and Zoom, and can bring in calls from your VoIP system, so every conversation with an account is in one place.

Yes. Siro captures recordings in every environment, from a loud manufacturing plant to a busy showroom, and its AI picks out the most relevant parts of the conversation so the data stays clean.

Yes. Start from general selling skills, then build your process from what your top reps already do in the field.

Enablement platforms train reps before the visit, and CRM assistants summarize it after. Siro covers the visit itself: it captures what was said, scores it against your own process, coaches each rep on their own visits, and answers questions across every territory with Ask Siro.

See what happens in your field visits.