Jumping into the Field: Why I Joined Siro as CRO

By Bhavik Vashi, Chief Revenue Officer @ Siro

I made a big decision. Both personal and professional.

I left Carta and left Singapore. I moved to New York, to join Siro.ai as Chief Revenue Officer. My wife and my two precious boys are still in Singapore, planning to join me soon.

When I first started talking to the Siro team, I wasn't 100% sure I would join. I felt like I had a dream job. I was leading Carta's business, end-to-end, across some of the most interesting international markets in the world. I was working with an exceptional team and the business was soaring. I lived in Singapore – one of the most beautiful, functional, and cosmopolitan cities in the world. Chitra Sharma and I had built a wonderful life there, with a network of friendships and community that we cherish deeply.

Naturally, the question everyone keeps asking me is: Why did you join Siro? Why change anything at all? They're valid questions.

In fact, I wrestled with it myself for a long time. Moving to the other side of the world, leaving behind a wife and two young kids, accepting higher costs for a potentially lower quality of life – it didn't feel obvious. There were moments where it felt crazy; we would re-underwrite it one more time. But not long after moving here, I felt a deep sense of validation. This is where I need to be.

This is my attempt to articulate and share my thought process. Hopefully it helps answer the “why” questions I've been asked so many times and perhaps even inspires some of you to consider joining me on this new mission.

Something Big is Happening in the Real Economy

Everyone in the tech bubble we live in already knows AI is the biggest thing we've ever seen.

We talk about it constantly. We debate which model is best. We obsess over tokens and parameters and training data. We're building increasingly sophisticated tools for people who spend their entire day in front of computers.

But here's what most people aren't talking about: the real economy doesn't live at a desk or behind a computer. It lives in the real world.

It lives in a technician's van. In a home where a customer is deciding whether to trust the person standing in their living room. At a car dealership where a salesperson is handling a price objection. On a job site. In a clinic. On a service route.

The real economy is about 80% of the global workforce. Roughly 2.7 billion people. And somehow, less than 1% of VC investment goes to building technology for them.

Think about that. 80% of workers. 1% of the software attention.

I started to see this opportunity more clearly throughout my time at Carta, as we shifted more of our attention to working with private equity firms and their portfolio companies. PE funds have long prided themselves on beating market returns by identifying hidden opportunities and then applying a mix of financial engineering and value creation to those assets. These days, all the PE GPs are talking about how AI has the potential to radically accelerate and augment the value creation potential in these assets – especially in more traditional, physical industries that seem to be getting left increasingly behind.

This emerging “AI disparity gap” between the real economy and the digital economy started to feel like a huge, strangely obvious opportunity that I needed to pursue.

So, I started to investigate the space a bit more – and of course there are several players in the game already. ServiceTitan is an obvious one that comes to mind – effectively an ERP for field service organizations – currently trading at a ~6.5B market cap. A rising star is Avoca – an AI customer service platform for the home services industry – that has raised more than 125m, most recently at a 1B valuation. Both clearly seeing the same “real economy” opportunity, but focusing primarily on efficiency and automation.

This triggered the second insight for me – a flashback to one of our exec offsites at Carta where Henry Ward made a point that stuck with me. It is so strange that, for much of our childhood, we take tests where we start with a maximum score of 100% and then lose points for every mistake. But the real world does not work that way. In the real world, it's the opposite - you start at zero. Then you get points for what you build, what you create, what you sell, what you learn, what you improve, and what you compound. There is no ceiling.

Similarly, so much of the AI conversation today is focused on efficiency. Can we reduce cost? Can we save time? This, however, is bounded - the best you can do is get to zero. It's an optimization pursuit, with increasing levels of competition and, therefore, commoditization. Revenue, however, is different. You can always sell more. You can always convert better. You can always ramp faster. You can always coach more effectively. You can always help more average performers become great. This is an unbounded opportunity.

And the more I thought about AI and the real economy, the more I found myself drawn to that side of the equation. Not using AI for efficiency, but as a growth engine. What if we could flip the script – deploy AI not to replace humans, but to help them excel and create more opportunities? To give every hard-working individual a real path to financial freedom.

The Siro Thesis

Siro is making a bet on this wildly underserved market. Unbounded value creation for real people in the real economy, by turning the in-person conversation – the oldest, most human interface in the world – into an intelligence and agentic workflow platform.

By most estimates, in-person sales moves trillions of dollars every year across industries like home services, home improvement, automotive, multi-family, senior living, home building, medical aesthetics, medical devices, manufacturing, distribution, telecommunications, etc. The list is a lot longer than you'd think. And today, almost none of those conversations have ever been captured as data.

Think about how in-person sales really works: a rep drives around all day from appointment to appointment. They show up at a home, usually alone, working primarily from memory. They meet the customer, assess the situation/make a pitch, and handle objections. They close or they don't. And the door closes. Their company gets a few notes in the CRM. Maybe. Likely incomplete, delayed, and undoubtedly stripped of a lot of precious context. And the rep? No feedback on what just happened, how they could be better, or support for what they need to do next. Just on to the next one…

It's a stark contrast from the world of digital sales that many of us have spent much of our career in. We have an insane amount of tooling and now AI GTM Engineers are being deployed to stitch all these tools and data together to create an integrated, orchestrated, and substantially automated sales motion. Meanwhile, field sales organizations are still operating like it's 1995.

Siro changes that. We capture the conversation, understand the business context around it, and turn it into agents that operate the entire sales motion. Coaching reps in real-time. Integrating with and completing the CRM automatically. Drafting follow-ups. Ranking which deals to rehash. Briefing managers on what changed. Surfacing customer intelligence to executives. Triggering the next best action. The human stays in the room while the company runs more intelligently around them.

Here's what the life of a Siro customer looks like:

• A rep walks into an appointment. Siro has already briefed him on the customer's concerns, the prior call, the company playbook, their manager's coaching priorities. Halfway through the appointment, “Halftime” – Siro's real-time coaching agent – gives him one insight: a specific question to ask. Suddenly, the customer opens up. The rep closes the deal before leaving the home. He then gets a “Debrief” call from Siro during the drive to his next appointment to reflect on what just happened, how to sharpen his sales skills even further, and together they initiate next steps.
• Meanwhile, his manager isn't left wondering what happened, nor is he digging through recordings. Siro has already found the moment that matters, drafted the coaching note, and flagged which other reps should learn from it. He sees real-time, bespoke scorecards and analytics, tailored to his company's sales process, compliance requirements, and specific priorities.
• A regional executive opens her weekly brief. Competitor objections are rising in two markets. Pricing pressure is showing up in the Carolinas. Three high-value deals need intervention before Friday. She doesn't dig for this signal. Siro brought it to her. She can “Ask Siro” anything she wants and know the answers are the true ground realities – based on actual conversations between her team, prospects, customers, and partners – with citations and links to the actual moments that mattered across millions of conversations.

And this isn't just a vision – it's an emerging reality where the early results speak for themselves. We have case studies showing meaningful KPI movements like 36% sales lift, 21% increase in close rates, 17% increase in units sold, reps ramping 100% faster. ServiceTitan's Field Pro, which is powered by Siro, reports 20% year-over-year increase in average ticket and 15% increase in total sales per tech.

These are meaningful business outcomes which have the power to transform the lives of hard-working reps across the world, accelerating their path to financial freedom. And now it's time to spread these benefits to all the real-world industries and markets that much of the tech/VC community has ignored.

The Adventure Ahead

I will miss Singapore deeply. I spent a decade there – met my wife, welcomed two precious boys into our family, and built many friendships that will hopefully last my lifetime. It also afforded me the opportunity to travel to amazing places, engage with a wide spectrum of beautiful cultures, and make countless memories along the way. Singapore is an aspirational country in so many ways. Beautiful. Orderly. Comfortable. Easy. Perhaps one of the best kept secrets in the world.

But there's something about New York that resonates with me right now. The energy here, at one of the most consequential moments in our lifetimes, is electric. There is an urgency in the air, in the rooms, in the people and in the work. It's gritty. It's real. It matters. And that's exactly how I feel about the Siro opportunity.

My family and I are betting on this. Not with just my professional ambition, but with our personal lives as well. We're leaving behind a city we love and a beautiful community we've built. We may be back someday, but something big is happening and I want to be at the center of it.

If you found this interesting or compelling – whether as a go-to-market builder, engineer, or someone who can help us scale this mission in another way – let's talk. We're hiring across all functions in our brand-new NYC HQ office. Explore careers at Siro.