ABOUT US
We are Siro.
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Our mission.
At Siro, we believe that face-to-face sales conversations are the most valuable moments in business. For too long they’ve been invisible, lost the moment they happen, with no way to coach, learn, or grow from them. That changes now.
Our founder, Jake, learned the power of field sales first hand selling door-to-door. He discovered sales is a career path with real earning potential, transferable skills, and limitless upside… if you get the right support. But here’s the problem: most reps don’t. It’s no surprise that so many burn out, give up, or never reach their potential.
Siro is here to make in-person sales the most empowered, data-driven, and coachable part of any business, and in doing so create life-changing career success for sales reps.
Our founder, Jake, learned the power of field sales first hand selling door-to-door. He discovered sales is a career path with real earning potential, transferable skills, and limitless upside… if you get the right support. But here’s the problem: most reps don’t. It’s no surprise that so many burn out, give up, or never reach their potential.
Siro is here to make in-person sales the most empowered, data-driven, and coachable part of any business, and in doing so create life-changing career success for sales reps.
Make in-person sales the most accessible path to financial freedom.
What We Believe
Empower the rep
Empower the rep
We are obsessed with understanding the unique challenges and aspirations of the reps we serve, and passionate about providing them with the tools, insights, and support they need to reach new heights in their careers. We see the dreams behind the quota, and commit to providing reps the opportunity to achieve success and financial freedom.
Raise the bar
Raise the bar
Excellence isn't just a destination for us – it's a way of life. We bring our A-game to every project, every task, no matter the size. We lead by example, inspiring one another to push their limits and reach new heights. Settling? Not in our vocabulary. We’re always hunting for ways to raise the bar and deliver more value to our team and our users. We welcome feedback and give it in turn, because for us, good enough is never enough.
Focus on what matters
Focus on what matters
We don't chase shiny objects or follow the herd. Every action serves a clear purpose, and every move we make is guided by a deep understanding of our users and a commitment to creating real value. We think from first principles rather than reason by analogy. We push boundaries with rigor and discipline. We experiment, and we measure success by impact. Innovation isn't a buzzword to us – it's a tool for driving meaningful change.
Find a way
Find a way
We don't wait for opportunities – we chase them down, we make them happen. Resource constraints don't faze us; they fuel our creativity. Obstacles don't discourage us; they sharpen our resolve. We’re not afraid to roll up our sleeves and dive into the trenches. We’re scrappy, but not sloppy. Tenacious, but not reckless. We have a fire in our bellies that drives us forward.
Own your impact
Own your impact
At Siro, we take full ownership of our work and its outcomes. When we see a problem, we address it without waiting to be asked. We embrace both autonomy and accountability, understanding that meaningful impact requires both. We're driven by internal standards of excellence rather than external validation. We ask "How can I move this forward?" and take pride in the ripple effects of our contributions. We support each other by granting trust and space, knowing that ownership fuels both personal growth and collective success.
“We” before “me”
“We” before “me”
At Siro, egos don't build empires—collaboration does. We recognize that the best ideas can come from anywhere, so we actively seek diverse perspectives and tap into others’ intellect and expertise. We "give away our legos," sharing knowledge and empowering others to grow, because our collective success matters more than individual fiefdoms.
Siro Milestones
2020
Siro was founded
2021
Organically grew to serve more than 3,000 reps
2022
1M conversations recorded
2022
Hired first 10 employees
2023
Back-to-back Seed Round & Series A rounds
2024
Launched SalesPro with Service Titan
2024
Team grows to 25
2024
Released
Ask Siro AI
2025
SOC 2 Type 1 Compliant
2025
Launched Scorecards
2025
Raised Series B
We’re Hiring!
We’re a fast-growing team of engineers, operators, former reps, and sales leaders on a mission to build the future of sales. We move fast, support each other, and celebrate real-world wins. We’re hiring across the board in New York City — and we’d love to meet you.
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