Scorecards
Every conversation scored against your own process.
Know what's winning and where to coach.
Siro scores your team's conversations against your own sales process and shows you who needs attention and why.
- Scorecards built around your process
- Scheduled reports that surface insights
- Correlate behaviors to close rate and deal size
What customers say
See what's working, and where to coach next.
Siro scores, sorts and reports on every recorded conversation, so you spend your time coaching instead of searching.
Reports
Where to focus, delivered on your schedule.
Outcomes
Correlate behaviors to close rate and deal size.
Voice of the Customer
What customers and competitors are saying.
Scorecards
Scorecards built around how your team sells.
Generic sales advice doesn't help a team with its own playbook. You decide what a great conversation looks like, and Siro scores every conversation against it.
The right scorecard, automatically
Build scorecards around your own process and change them anytime. Siro recognizes what kind of conversation it is, whether a first visit, a follow-up or a phone call, and scores it against the right scorecard on its own.
See why every score is what it is
Click any score to see the moments behind it. Managers and sellers understand exactly why a conversation scored the way it did, and what to do differently next time.
A coaching guide, not a grade
Scores point managers to where a seller needs help and show how they're improving week over week. If you'd rather sellers not see their scores, your customer success manager can turn them off.
Reports that do the digging for you.
Most reporting waits for you to go looking. Siro sends the answers to you: who needs attention, on which skill, and where to start, on whatever cadence fits how you run your team.
From hours of recordings to answers in seconds
See which sellers need attention and on which skill, then jump straight to the moments that show it. No more spending a weekend replaying appointments.
Delivered on your cadence
Get scheduled reports every morning, on Mondays, or every month. Have a question about what you're seeing? Ask Siro right from the report.
Progress over time
Compare each seller's scores week over week, and use leaderboards to see who's building better habits across teams and locations.
Connect how your team sells to what closes.
With your CRM connected, Siro puts conversation scores next to close rate and deal size, so you can see how your team's conversations line up with the results.
8.54%
increase in close rates
Southwest Exteriors
23%
increase in repair order value
Berman Auto Group
17%
more units sold by dealers using Siro
Culligan
Hear what customers and competitors are saying.
Siro collects data from every sales call, so every conversation doubles as market research.
What buyers value
What wins them over and where they hesitate.
Product feedback
What customers ask for that you don't offer yet.
Competitive intel
What competitors are telling your customers.
Lead attribution
Where every sale came from, captured while it's fresh.
FAQ
Every score links to the moments behind it, so you can see exactly why a conversation scored the way it did. Scorecards are built on your own criteria, and our team helps tune them until the scores match what your best managers would say.
Yes. You set the criteria and weights, can create different scorecards for different conversation types, and can change them anytime. Siro recognizes each conversation's type and applies the right scorecard automatically.
Yes. Your customer success manager can turn scores off for sellers, so they get the coaching without the number.
The full team dashboard is for admins. Sellers see their own performance in the app.
No. Scorecards and reports run on your recordings alone. Outcomes like close rate and deal size need a connected CRM.
From your CRM. Sellers don't have to mark wins or losses in Siro.
See the full integrations list.
Pick a report, choose daily, weekly or monthly, and choose who receives it. It arrives by email, and you can ask Siro follow-up questions about it.
.png%3F2026-07-10T23%253A30%253A26.865Z&w=3840&q=75&dpl=dpl_CEpH2CJ1dWrDnBFXAnd7x5QCjRPL)