AI for fiber and telecom sales teams

Siro works with telecom and fiber reps across every channel: residential, SMB, enterprise and retail. It scores the pitch and helps every rep improve on their own conversations.

Recording3:42:10

04:12 · Realtime

Ask what they pay today

Scorecard

15/20
  • Opened with a clear reason for the visit
  • Asked about the current provider
  • Asked for the sale

Notes

  • Pays $89/mo, drops most evenings
  • Come back Thursday after 5
Synced to Salesforce
  • Reps

    Learn from your top performers and spend less time on admin work

  • Trainers and managers

    Coach every rep from their real conversations, without a ride-along

  • Sales leaders

    See why one territory or team sells more than another

Jacuzzi Logo
American Standard Logo
Culligan Logo Black
Viva Auto Group Logo
LV Collective Logo

Stop losing market share to uncoached reps.

Whether your reps sell door to door, to SMB and enterprise accounts or in retail stores, ride-alongs and classroom training only show you a few conversations. Without the rest, a slow rep is guesswork, and by the time you know, they've lost the deal or quit.

  • A ride-along with one rep, once a week

    Trainers can't be in every conversation, so struggling reps go unnoticed until the numbers drop.

    A trainer with every rep

    Siro scores every conversation, so trainers know who needs them today and exactly what to work on.

  • Weeks before a new rep hears what went wrong

    Fresh reps fumble sales while they wait for feedback.

    Feedback in days, not weeks

    New reps see what to fix after every shift, and practice the objection before the next.

  • Data trapped in the conversation

    Reps are on to the next conversation before their notes reach your CRM.

    Cust
    Rep
    Cust
    Rep
    Cust
    Current providerObjectionFollow-up

    Your CRM fills itself

    Notes, fields and follow-ups fill in from every conversation, so each follow-up starts from complete information.

Your trainer rides with one rep, Siro rides with all of them.

Ride-alongs and classroom training reach a few reps at a time. Siro is with every rep in every conversation: it scores the pitch, coaches each rep, and shows leaders which territories and talk tracks are working.

Record

Hear every pitch without riding along

  • For door-to-door teams, reps press record once a day and Siro splits the conversations for them.

  • No cell service needed: record all day without interruptions.

  • Every recording attaches to the right customer and fills in CRM automatically.

Learn more about Record
A fiber rep smiles at his phone outside an apartment building

Maple Valley Fiber

Jordan, Northside build-out

  1. Mon 4:15 PM

    Door: the Garcia household

    6:48

  2. Mon 4:32 PM

    Door: "Come back Thursday"

    3:05

  3. Thu 5:20 PM

    Return visit: speeds and price

    11:36

Run

More time with customers, less time writing it up

  • Sale details and notes are captured from the conversation.

  • "Come back later" objections become follow-ups with what the customer actually said.

  • Details flow to the tools reps already use, like Salesforce.

Learn more about Run
A fiber rep talks with a smiling homeowner at her front door

Conversation summary

Maple Valley Fiber

  • Pays $89/mo for cable internet, drops most evenings
  • Happy with current provider, wants to compare price

Drafted follow-up

Hi Maria, thanks for your time today. Here's the side-by-side on speed and price we talked about…

Synced to Salesforce
Evaluate

Uncover skill gaps on every team

  • Managers see how top performers compare to bottom performers.

  • Reps see their strengths and growth areas on every pitch.

  • Leaders spot the moment deals are lost, by team and territory.

Learn more about Evaluate
A telecom rep meets with two business customers over laptops at a cafe table

Scorecard

Maple Valley Fiber

15/20

  • Opened with a clear reason for the visit

    5/5

  • Asked about the current provider

    4/5

  • Handled the first objection

    4/5

  • Asked for the sale

    2/5

Improve

Reps who ramp faster and stay longer at every territory

  • New reps get feedback in days, not weeks.

  • Everyone learns from your top closers' real conversations.

  • Reps practice the objections they hear most before they head out.

Learn more about Improve
A telecom rep smiles as he practices a pitch on his phone with an earbud in

04:12

Siro · Realtime

Ask what they pay today

Recording

Ask questions about every conversation in every territory.

Sales leaders and trainers get answers from every conversation in seconds, instead of waiting on the next ride-along.

Ask Siro

What do you want to look at today?

Pick a question to see Siro answer.

Unwired gave every rep a trainer, without hiring one.

Unwired reps raise their hands at a sales team training session
“It's like having a trainer with every rep at all times. That's how we've been able to scale so fast.”

Nick Shaw, Chief Revenue Officer

Unwired

Unwired

Unwired's fiber sales team grew faster than its trainers could ride along. With Siro, trainers hear every rep's pitch, new reps get coached within days instead of weeks, and reps use their scorecards to chase the top of the board.

pitch heard, not just the ones a trainer rode along on
Every
to coaching for new reps, instead of weeks
Days
scorecards reps check against the top sellers
Self-serve
Read the Unwired story
  • Tap for sound
    “So I became number one in total recordings listening to. I was number two for the entire company in total listening minutes. And now the numbers just speak for themselves. In April 2025, I did a hair under $150,000 in sales.”
    Nick Upper, Sales Rep, Quality Craftsmen
  • “Just hit the record button, put it up in front of you, and you're driving 30 minutes to an appointment. … Like, hey, I'm ready to go in. I'm prepared.”
    Dylan Mullins, Sales Rep, FOR Energy
  • Tap for sound
    “What I love about it is I really don't have to manage this. They're doing it themselves and it's… It's actually kind of magical.”
    Jim Jewell, Sales Manager, Kanga Roof
  • “Even the guys over at Kia, they just got on it … and they're texting me, ‘Hey, listen to this one. Nice job, you killed it.’”
    F&I Manager, Viva Fiesta Auto Group
  • Tap for sound
    “It helps you to be intentional. Once you put a recording on, you are aware, like it keeps you in the present.”
    Sales team, Encore Healthcare Services
  • “Literally all the people who are using it are getting results. They’re getting more sales. They’re getting higher tickets.”
    Geoffrey Dananberg, Northeast Division Sales Leader, Renuity
  • “This one is really designed to put the power back so that they can grow. It helped me a lot with pacing.”
    Sales Rep, Great Day Improvements
    “Before Siro, my checks were anywhere from around 500 to $1,000… this month alone over $13,000.”
    Mataya, Water Consultant, Hall's Culligan
  • “I think it's like almost a 99% usage, right? Everybody is on there.”
    Matt Nyberg, Director of Sales, Jacuzzi

What the best field sales teams do differently.

The No-Nonsense Field Sales guide covers how top teams train, coach and keep their reps, including how Unwired scaled.

Related Articles

FAQ

Yes, when it's done correctly. In two-party consent states, the homeowner needs to know before recording starts. Most reps keep it to one line at the door, asking if it's okay to use an app that takes notes. Our state-by-state guide covers the details. Confirm your policy with your legal counsel.

No. Door-to-door reps press record once at the start of the shift, and Siro splits each door into its own conversation, so the phone stays in their pocket. Reps selling to SMB, enterprise and retail customers record each meeting or call from the same app.

Yes. Siro is built for conversations that happen on a doorstep, not on a video call. It scores every door against your pitch, gives each rep feedback on their own doors, and lets reps practice the objections they hear most before the next shift. The same coaching works for SMB, enterprise and retail reps.

New reps often quit before they figure out the pitch. With Siro they get feedback within days instead of weeks, learn from your top closers' real conversations, and can see their own progress on a scorecard, so more of them get to their first sales and stay.

Siro fills in notes, fields and follow-ups in Salesforce, HubSpot and Microsoft Dynamics, so residential and commercial teams keep the tools they already use. See all integrations.

A ride-along covers one rep for one shift. Siro is with every rep in every conversation: it scores the pitch, coaches each rep on their own conversations, and shows trainers who needs them today. Ride-alongs still matter, and Siro tells trainers which reps to ride with and what to work on.

See what happens in every conversation.