The 2026 In-Home Insider Report

Home Improvement is one of the largest industries in the country. Homeowners are expected to spend up to $518 billion on remodeling and repairs in 2026.

Until recently, one part of every company's sales process has been a black box to home improvement leaders: the in-home appointment itself. These are the moments an appointment is won or lost. Homeowners tell us what matters most to them, and none of it is accurately recorded or analyzed.

Siro fills this gap at scale, and our In-Home Insider report is the first industry-wide look across 53,000+ real, recorded appointments.

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The gap between your top and bottom closers is worth six figures per year

We compared the difference between top and bottom closers at the same organizations. Across different trades, top closers are +7.4% - +11.3% above their own company's median close rate, while bottom closers are 6.2% - 10.1% points below the median.

Kitchen and bath, windows and doors reps have the widest gap

If a bottom-closing Kitchen & Bath rep closes 8.6% below their org's median rep; on a $15,000 median deal, closing that gap over 100 appointments would convert about 8.6 more of them, worth roughly $129,000, or $1,290 per appointment.

Similarly, a bottom-closing Windows & Doors rep faces a 10.1% gap on a $7,538 median deal, worth $761 per appointment.

Depending on your appointment volume each year, closing the gap between your average and bottom reps can be worth well over six figures per rep, every year.