2026 PVR Playbook

Once conversations in the F&I office begin, they become a black box. You know your store's PVR, who your top performers are, and what your best-selling products are. But you don't always know why. What actually moves the needle? Is it your managers, your processes, your menus, or something else?

You train your team on the right processes to follow, but it's hard to know who actually does it and how well — until you can hear the conversations themselves.

Siro records and analyzes in-person sales conversations to surface coaching insights for dealerships at scale. Now we're sharing best practices established by behavioral data from thousands of real F&I conversations across the country.

You'll see the closing rate differences between a specific pitch and a generic one, and why the first five minutes of an F&I conversation matter more than anything that follows.

You might suspect business managers aren't always presenting the full menu, and this playbook tells you exactly what an incomplete menu presentation costs you per deal, before VSC or GAP even enter the conversation.

And you'll get the credible redirect top performers use to present a product a customer doesn't need — the technique that's missing in 46.6% of deals right now.

There's a version of your F&I operation performing at a significantly higher PVR than it is right now. This playbook shows you exactly where the gap is, and what to do about it.