01
Prepare
Fully briefed before the conversation.
Reps can review past interactions, flag what mattered last time, roleplay scenarios and walk in knowing exactly where to go. No more starting from scratch. No more winging it.
Real-time coaching for every
in-person sales conversation.
How AI sales coaching works, step by step
01
02
Record
Tap record. Then just sell.
Open the Siro app and tap record. Siro captures the full conversation from your pocket — no note-taking, no post-call scramble.
03
Close
Live AI coaching in the moment.
Halftime Mode delivers real-time coaching mid-conversation. Scorecards benchmark every interaction against your best practices.
04
Follow-up
Siro does the follow-up work.
The moment a conversation ends, Siro has already drafted your follow-ups, updated your CRM, and flagged the moments that moved the deal — or stalled it. Strike while it's warm, without the admin headache.
05
Improve
Every rep gets better. Automatically.
Siro identifies the patterns that define top performers and puts that knowledge to work across your team. Reps roleplay tough objections, coach themselves on real scenarios, and celebrate each other's wins. Improvement isn't a training event. It's continuous.
Security & Support
Enterprise-Grade Security
Security and reliability are critical when your team relies on AI‑powered coaching and analytics. Siro has SOC 2 Type II compliance and never trains AI models on your conversations. We're committed to bringing the assurance your organization expects.
SOC 2 Type II
Siro meets SOC 2 requirements to ensure the secure and compliant management of data across all our systems, providing confidence in our commitment to data protection and privacy.
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HIPAA Ready
Siro meets HIPAA requirements so your organization can confidently record and share sensitive conversations without compliance risk.
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GDPR Compliant
Siro meets GDPR requirements so your organization can record and coach customer conversations in the EU without compromising trust.
Frequently asked questions
Don't see the answer you are looking for?
AI sales coaching is real-time and post-conversation feedback generated by AI from a salesperson's actual in-person conversations. Siro records, transcribes, and then analyzes them against best practices established by your own sales processes, and surfaces coaching moments sales teams can act on immediately, so every conversation becomes a training opportunity.
AI doesn't do all of the coaching for you (no one can replace your real-life experience!), but it does make your team more efficient. Our AI reviews every conversation, pulling out key insights, rehash opportunities, listening minutes and more. And with Ask Siro you can quickly get answers to your questions – like what a rep did especially well – without having to review every minute of game tape.
Having Siro is like having a gym membership. You get out of it what you put into it. While we can't guarantee every team will have the same experience, on average, Siro customers see:
10-20% close rate improvement
10-20% average ticket size increase
50-100% ramp time improvement
Siro is all about how you frame it to your team. It should not be presented as a micromanagement tool, but as a collaborative, collective knowledge-sharing tool that will help everyone improve together. The first month is critical. Our team will help you get started on the right foot with positive coaching. To learn more about actually getting your reps onboard, get our Guide to Getting Rolling Out Conversation Recording.
Yes — recording sales conversations is legal in all 50 states when done correctly. In the 11 states with two-party consent laws, the customer needs a heads-up before recording starts; everywhere else, disclosure isn't legally required, though Siro recommends it. In practice, less than 1% of customers ever object. See our recording guide for a full state-by-state breakdown.
A CRM stores what your reps tell you happened. A call-recording app just captures the conversation. Siro does both, then goes further — analyzing every conversation with AI to generate coaching, automate follow-ups, and sync clean data into the CRM you already use. It's the intelligence layer that makes your CRM more accurate and coaching possible at scale.