The only sales performance system built for in-person sales

Other software offers several pieces. Siro is the end-to-end system that records every conversation and uses AI to continuously run, evaluate, and improve your business.

Hundreds of teams have switched to Siro

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How Siro compares to the others

Most sales teams start from guesswork: ride-alongs, mystery shops and CRM notes that sample a handful of conversations and treat them as the whole picture.

Here's how the tools that try to fix that compare.

Siro Logo

Built for in-person sales

Records in the room from a phone, even without signal. Voice-first, so sellers never stop to type.

The whole sale, end to end

Record, Run, Evaluate, Improve in one system: prep, notes, follow-ups, CRM, scoring, coaching and reporting.

Best-in-class AI

Every conversation scored against your process, and Ask Siro answers any question across all of them.

Built for adoption

Built for the seller first, so sellers keep recording and selling gets better. At Jacuzzi, 80%+ of reps receive coaching every week.

Enterprise ready

SOC 2 Type II, HIPAA ready, two-way CRM sync, API, webhooks and an MCP server.

Your CRM's built-in AI

Built for in-person sales

Works from the calls, emails and notes that get logged in the CRM.

The whole sale, end to end

Summaries and fields from what's already logged.

Best-in-class AI

General-purpose AI, limited to what's in the CRM.

Built for adoption

Depends on sellers logging their work.

Enterprise ready

Inherits your CRM's security.

AI notetakers and call recorders

Built for in-person sales

Built for video meetings with a calendar invite and a laptop.

The whole sale, end to end

Transcripts and meeting summaries.

Best-in-class AI

General meeting AI.

Built for adoption

Built for people at a desk.

Enterprise ready

Varies by vendor.

Industry-specific tools like Rilla, Craft, and Autotrainer

Built for in-person sales

Records in person, usually for one industry's playbook.

The whole sale, end to end

Recording and coaching, often in separate pieces.

Best-in-class AI

Varies by vendor.

Built for adoption

Often built for auditing process adherence.

Enterprise ready

Varies; integrations often built for one industry.

How Siro compares to the others
SiroYour CRM's built-in AIAI notetakers and call recordersIndustry-specific tools like Rilla, Craft, and Autotrainer
Built for in-person salesRecords in the room from a phone, even without signal. Voice-first, so sellers never stop to type.Works from the calls, emails and notes that get logged in the CRM.Built for video meetings with a calendar invite and a laptop.Records in person, usually for one industry's playbook.
The whole sale, end to endRecord, Run, Evaluate, Improve in one system: prep, notes, follow-ups, CRM, scoring, coaching and reporting.Summaries and fields from what's already logged.Transcripts and meeting summaries.Recording and coaching, often in separate pieces.
Best-in-class AIEvery conversation scored against your process, and Ask Siro answers any question across all of them.General-purpose AI, limited to what's in the CRM.General meeting AI.Varies by vendor.
Built for adoptionBuilt for the seller first, so sellers keep recording and selling gets better. At Jacuzzi, 80%+ of reps receive coaching every week.Depends on sellers logging their work.Built for people at a desk.Often built for auditing process adherence.
Enterprise readySOC 2 Type II, HIPAA ready, two-way CRM sync, API, webhooks and an MCP server.Inherits your CRM's security.Varies by vendor.Varies; integrations often built for one industry.

A cheap license nobody opens is the most expensive line on the invoice.

Teams switch to Siro from every kind of tool

Teams in every industry have moved to Siro from the tools they used before. Here's what changed when they did.

Outback Deck
Home improvement

Switched from another in-person recording tool

15% → 30% close rate, and $500K+ a year recovered from re-engaged leads

Read the story: Outback Deck
Bath Fitter
Home improvement

Switched from another in-person recording tool

Cut onboarding time 50%, and managers got 20+ hours a week back

Read the story: Bath Fitter

“Siro made it possible to support every rep on the team, not just a few.”

Kevin WinsteadDirector of Sales, Outback Deck

Switching to Siro is easy

Changing tools isn't starting over. Here's what we commit to when you switch.

Read more about what your first 30 days with Siro looks like
Value from day one

Sellers record their first real conversation within hours of downloading the app, so no IT projects stand between your team and recording.

Adoption is our job too

Our best-in-class customer success team runs rollout with your managers, including how to better introduce Siro to a team that's tried recording before.

Your systems come with you

Siro connects to the CRM, DMS and field tools you already run. Your team can start recording before the integration is even live.

Your history doesn't start over

Bring past recordings into Siro, and we'll time your switch around your current agreement.

See how Siro would work for your team

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Bring the tools you're comparing. We'll show you how Siro handles your conversations, your process and your systems.