
Product UpdatesApril 16, 2026
Connect Your DMS to Siro
Connect your DMS to Siro to link F&I and service conversations to real financial outcomes. See which behaviors drive profit and improve team performance.
Insights
Product UpdatesApril 16, 2026
Connect your DMS to Siro to link F&I and service conversations to real financial outcomes. See which behaviors drive profit and improve team performance.

Company NewsApril 14, 2026
Siro has a new look. CEO Jake Cronin explains how a coaching tool for individual reps evolved into an intelligence platform for entire organizations.

Case StudyApril 8, 2026
Berman Auto Group increased average repair order value by 23% in 7 weeks using Siro's AI sales coaching — and hit their first-ever $1M fixed ops month. Here's how.

Case StudyApril 8, 2026
Siro didn't just improve leasing performance. It gave LV Collective a feedback loop between what prospects say on tour and what they build next.

Case StudyApril 8, 2026
With Siro, Culligan dealers sell 17% more units on average than those without it. Management replaced coaching guesswork with data.

Case StudyApril 8, 2026
Leaders gained real-time visibility into exactly where methodology was breaking down in the field. Leading to historically high close rates in Q4.

Case StudyApril 8, 2026
80%+ of reps receive coaching every week, with hundreds of AI coaching interactions and call reviews happening daily.

Case StudyApril 8, 2026
With Siro, within 30 days, reps' weakest skills improved by 17% on average — and some by as much as 51%

Case StudyApril 8, 2026
Southwest Exteriors raised close rates 8.54% in 4 months — and turned a $1,000 job into a $90,000 deal along the way.

Case StudyApril 8, 2026
Viva Fiesta went from 10% recording compliance to 90% — and PVR at Fiesta VW more than doubled in a single quarter.