Insights

New

Why Renuity chose Siro for every sales division in the country

November 4, 2026 by Jinn Liu

Siro and EliseAI: Why Multifamily Operators Need Both

October 29, 2026 by Lucia Qian

Featured

Is It Legal to Record Sales Conversations? A State-by-State Guide for In-Person Sales Teams

Jake Cronin, CEO of Siro, answers the question he gets from every customer: yes, recording in-person sales conversations is legal. Here's a state-by-state breakdown and the script to use.

June 24, 2026 by Jake Cronin

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Industries

Home Building

How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours

Automotive

Automotive Sales Training: What to Cover, From the Floor to F&I

Home Improvement

Why Your In-Home Sales Reps Have Such Different Close Rates

Medical Aesthetics

Medspa Sales Training: What Top Practices Do Differently

Senior Living

What Senior Living Sales Should Do Differently Near Full Occupancy

Reports & guides

Benchmarks and playbooks built from recorded in-person conversations.

Home Improvement · Report

2026 In-Home Insider

What 53,389 recorded appointments at 131 home improvement companies reveal about how in-home sales are won. Three chapters, free, no email required.

Read the report

Dealerships · Playbook

The PVR Playbook for F&I Directors

Siro's data-driven F&I insights from 5,000+ real dealership conversations. See what top performers do differently, and what the gap is costing you.

Get the playbook

All industries · Guide

How to Get Your Sales Team On Board with Conversation Recording

Most rollouts for new tools stall within a month. Learn how to get your field sales team to actually adopt sales conversation recording.

Get the guide

Product Updates

1Instant Follow Ups: Follow Up While the Conversation is Fresh 2Halftime Is Evolving to Realtime 3Outlook Integration: Follow Ups Sent Directly Within Siro

Perspectives

Blog

Every Sales Team Has Customer Data, but None of it Talks Back to You

Storing customer data is standard. Interacting with it isn't. Siro's Director of Product on why sales software's next standard is interactive data.

August 28, 2026 by Amos Shinkle

How to improves your sales orgs

Sales tips

How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours

October 23, 2026 by Ben Knaus

Automotive Sales Training: What to Cover, From the Floor to F&I

October 2, 2026 by Gavin Janis

Why Your In-Home Sales Reps Have Such Different Close Rates

October 2, 2026 by Ben Knaus

Medspa Sales Training: What Top Practices Do Differently

September 16, 2026 by Chad Simons

Home Improvement Sales Training: What Top Teams Do Differently

September 16, 2026 by Ben Knaus

The Follow-Up Gap: Why Senior Living Tours Don’t Turn Into Move-Ins

August 20, 2026 by Lucia Qian

A home improvement sales manager and a new rep reviewing a recorded appointment on a phone at a truck tailgate

How to Ramp New In-Home Sales Reps Faster Without Adding Headcount

August 7, 2026 by Ben Knaus

The PVR Playbook: The Closing Habit That Protects You From Buyer's Remorse

July 29, 2026 by Jinn Liu

The PVR Playbook: The Right Way to Tell a Customer a Product Isn't for Them

July 27, 2026 by Jinn Liu

PVR Playbook Insight 5 card image - You Don't Have a Talent Problem, You Have a Coaching One

The PVR Playbook: You Don't Have a Talent Problem, You Have a Coaching One

July 22, 2026 by Jinn Liu

PVR Playbook Insight 4 card image - One Price Framing Habit that Changes How Customers React

The PVR Playbook: One Price-Framing Habit That Changes How Customers React

July 20, 2026 by Jinn Liu

How to Improve F&I Performance Metrics at a Car Dealership

July 16, 2026 by Gavin Janis

Frequently asked questions about Siro and recording

You Ask, We Answer

How Is Siro Different From Your CRM's AI?

September 16, 2026 by Josh Sklar

How to Get Executive Buy-In for Sales Conversation Recording Software

August 28, 2026 by Grant Shisler

A field seller stepping outside a customer's front door with phone in hand, mid-appointment

Real-Time Sales Coaching: How Field Teams Win Deals Mid-Appointment

August 5, 2026 by Gavin Janis

A private, non-clinical med spa consultation room with a provider and patient in conversation

Should Medspas Record Patient Consultations? Legality, HIPAA & Consent, Explained

August 5, 2026 by Chad Simons

A seller recording an in-person sales conversation from their phone at a kitchen table

Sales Conversation Recording: What It Is, How It Works, and Whether It's Right for Your Team

August 3, 2026 by Grant Shisler

A sales manager and field rep reviewing a coaching conversation together on a tablet

Sales Coaching App: What to Look For and How Top Teams Use It

July 6, 2026 by Chad Simons

Questions We Get in Every Siro Demo (And Their Answers)

June 26, 2026

Is It Legal to Record Sales Conversations? A State-by-State Guide for In-Person Sales Teams

June 24, 2026 by Jake Cronin

Getting Started with Siro: What Your First 30 Days Actually Look Like

June 19, 2026 by Emma Patton

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Company Announcements

Letter from the CEO: Why We Hired Bhavik Vashi as Our CRO

We're excited to announce Bhavik Vashi as Siro's new Chief Revenue Officer, bringing rare cross-functional range from Anaplan and Carta to help us transform field sales.

June 9, 2026 by Jake Cronin

Two roofing contractors installing solar panels

Blog

The Home Improvement Sales Training Problem That AI Sales Coaching Finally Solves

AI sales coaching turns home improvement appointments into game film every rep can learn from. The teams doing it are doubling close rates. Here's how.

June 4, 2026 by Spencer Havemann

Blog

Process Can't Save a Broken Culture

Most sales organizations try to fix performance by fixing their pitch and their process, but here's why culture actually matters more.

May 27, 2026

Couple at a car dealership shaking hands with the salesperson after the deal is done

Blog

Automotive Sales Coaching: What It Is and Why Cameras Aren't Enough

Cameras capture hours of footage managers never watch. Learn how AI coaching scores every dealership conversation, surfaces missed steps, and drives consistent process execution.

May 20, 2026 by Grant Shisler

Product Launches

Product Update: Your Growth, Visible Over Time

The Profile is your personal performance hub in Siro.

May 20, 2026

Insights

Why Renuity chose Siro for every sales division in the country

Siro and EliseAI: Why Multifamily Operators Need Both

Is It Legal to Record Sales Conversations? A State-by-State Guide for In-Person Sales Teams

How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours

Automotive Sales Training: What to Cover, From the Floor to F&I

Why Your In-Home Sales Reps Have Such Different Close Rates

Medspa Sales Training: What Top Practices Do Differently

What Senior Living Sales Should Do Differently Near Full Occupancy

Reports & guides

2026 In-Home Insider

The PVR Playbook for F&I Directors

How to Get Your Sales Team On Board with Conversation Recording

Product Updates

Perspectives

Every Sales Team Has Customer Data, but None of it Talks Back to You

Solutions Engineering at Siro: How We Turn Sales Conversation Data Into Business Infrastructure

What Senior Living Sales Should Do Differently Near Full Occupancy

How We Rebuilt Our Entire Web App from Scratch in 4 Weeks

Jumping into the Field: Why I Joined Siro as CRO

You Can See More of the Field Than Ever. So Why Isn't Your Team Improving?

Sales tips

How to Sell New Construction Homes: 5 Lessons From Real Recorded Tours

Automotive Sales Training: What to Cover, From the Floor to F&I

Why Your In-Home Sales Reps Have Such Different Close Rates

Medspa Sales Training: What Top Practices Do Differently

Home Improvement Sales Training: What Top Teams Do Differently

The Follow-Up Gap: Why Senior Living Tours Don’t Turn Into Move-Ins

How to Ramp New In-Home Sales Reps Faster Without Adding Headcount

The PVR Playbook: The Closing Habit That Protects You From Buyer's Remorse

The PVR Playbook: The Right Way to Tell a Customer a Product Isn't for Them

The PVR Playbook: You Don't Have a Talent Problem, You Have a Coaching One

The PVR Playbook: One Price-Framing Habit That Changes How Customers React

How to Improve F&I Performance Metrics at a Car Dealership

You Ask, We Answer

How Is Siro Different From Your CRM's AI?

How to Get Executive Buy-In for Sales Conversation Recording Software

Real-Time Sales Coaching: How Field Teams Win Deals Mid-Appointment

Should Medspas Record Patient Consultations? Legality, HIPAA & Consent, Explained

Sales Conversation Recording: What It Is, How It Works, and Whether It's Right for Your Team

Sales Coaching App: What to Look For and How Top Teams Use It

Questions We Get in Every Siro Demo (And Their Answers)

Is It Legal to Record Sales Conversations? A State-by-State Guide for In-Person Sales Teams

Getting Started with Siro: What Your First 30 Days Actually Look Like

Subscribe to Siro

All Stories

Letter from the CEO: Why We Hired Bhavik Vashi as Our CRO

The Home Improvement Sales Training Problem That AI Sales Coaching Finally Solves

Process Can't Save a Broken Culture

Automotive Sales Coaching: What It Is and Why Cameras Aren't Enough

Product Update: Your Growth, Visible Over Time

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