Letter from the CEO: Why We Hired Bhavik Vashi as Our CRO

By Jake Cronin, Founder & CEO

Today I'm excited to share that Bhavik Vashi is joining Siro as our Chief Revenue Officer.

This is one of our most important hires yet. We’re looking for something different at this stage of the company than we would have three years ago, and I want to explain why.

The CRO Role is Changing

Traditionally, a CRO’s responsibilities fit pretty cleanly within Marketing, Sales, Partnerships, and CS.

AI is changing that. RevOps & marketers in Claude Code are looking like engineers. PMs shipping website updates look like marketers. And forward deployed engineers are looking like members of the sales team.

To find a CRO that will thrive in this changing environment, we solved for career slope, generalist breadth, and intellectual horsepower.

Why Bhavik Was the Perfect Fit

He's already done the cross-functional version of the job. At Carta, he was Managing Director for APAC, Middle East, and Africa and ran all business functions in the region - sales, marketing, customer success, partnerships and product and employee experience. There aren't many people who have operated that way at his level, and we wanted his range in the building.

He's seen from 1 to 500+ million before, and he's led through the highs and lows of company building. Bhavik spent a decade at Anaplan, joining in 2013 and staying through the IPO and PE buyout, then 4 years at Carta building the international business across four regions. We needed someone who has rapidly scaled a company, and stayed long enough to see strategic decisions play out years later.

Why Bhavik Joined Siro

Bhavik left Carta and Singapore to join Siro in New York. His wife and two boys will follow later in the year; a bold move to joining a Series B business halfway across the world.

What he saw is the same thing that got us into this: millions of people do in-person sales with software tooling that far-lags what’s available for desk workers.

Software sales has a stack of AI tools today, while in-person sales operates mostly the way it did in 1995.

Now, there is an opportunity to leapfrog, and change millions of people’s lives.

"My family and I are betting on this," he said. "Not with just our professional ambition, but with our actual lives."

Welcome to Siro, Bhavik. We're pumped to have you.