Siro Coach: Coach Your Team in 15 Minutes Per Day

Siro Coach, a daily coaching roundup for sales managers, is now live on Siro web.

Your team runs dozens of conversations a day, and finding who to coach, and where, used to mean hours of digging through recordings. Siro Coach does the digging for you and delivers the coaching moments worth your time every morning. You spend your time actually coaching, and your team gets better.

Why we built Siro Coach

Imagine a manager with 12 sellers, each running three or four in-person appointments a day at 60 to 90 minutes each. They have somewhere between 36 and 72 hours of recorded conversations to listen to every day, far more than anyone can hear.

As a result, managers end up sampling. They pull up the deal that fell apart or the appointment someone flagged, and in an hour they've heard one appointment and helped one seller.

We built Siro Coach from conversations we had with sales managers about how they coach and what they need most: tell me which sellers need me most, and take me straight to the part of the conversation worth coaching.

That’s the core value of Siro Coach:

• Know which sellers need you most. Up to five a day, chosen from gaps in each seller's own recorded conversations. The list is short enough to finish every morning.
• Listen to the exact moment that needs coaching. Each seller comes with the moments where that gap shows up, ready to play.

What is Siro Coach?

Siro Coach is a daily coaching list that shows sales managers who on their team needs coaching, and on what. Each morning, Siro looks across your team's recent recorded conversations and picks up to five sellers, the skill each one needs help with, and the moments that show it.

Say one of your sellers keeps dropping the price when the customer's real objection is something else. Siro Coach puts that seller on your list, explains what's going on, and cues up the moment the customer pushed back.

How to use Siro Coach

1. See today's coaching opportunities. Log in and every morning, Coach shows you the most important coaching opportunities across your team: the seller, the skill they need to work on, and a short note on what Siro noticed in their recent conversations.
2. Listen to the moments that reflect it. Play the one to three moments Siro cued up from that seller's conversations. You'll hear exactly where the skill comes up without having to find it yourself in a conversation.
3. Send your seller a comment. Siro drafts one from those moments. Edit it and send it, so your seller knows what to work on while the conversation is still recent.

Then move to the next seller on your list.

How do I get Siro Coach?

If you’re already a Siro customer, and you coach at least one team, open Siro on the web and select Coach in the navigation menu.

Siro Coach isn't in the mobile app yet. On mobile, you can use Ask Siro to find coaching opportunities and moments.

New to Siro? Book a demo to see how Siro helps managers coach the whole team from anywhere.

FAQ

How does Siro Coach choose which sellers to coach?

Siro Coach looks for skill gaps in each seller's recent recorded conversations and picks the moments that show each gap. It starts with the last day of conversations and reaches back up to five working days when it needs more.

Who sees Siro Coach?

Anyone who coaches at least one team sees Siro Coach, and admins can open it from the navigation menu. Sellers don't.

Do I have to leave a comment?

No. A Siro Coach item counts as done once you've listened to its moments. A comment is how your seller hears what to work on, so we recommend sending one.

Is Siro Coach on mobile?

Not yet. Siro Coach is on Siro web only. On mobile, Ask Siro can find coaching opportunities and moments.

Is Siro Coach the same as Coaching Assistant?

Yes. Siro Coach was called Coaching Assistant during its beta and became generally available on November 12, 2026.