Hello Garage is a fast-growing garage renovation franchise with hundreds of locations across North America. As they scaled, ensuring every sales rep was consistently practicing the right behaviors became impossible to verify — and with franchise owners investing real money into every lead, leaving close rates to chance wasn't an option.
After partnering with Siro, a statistical analysis identified 11 key performance-driving skills. Within 30 days, reps' weakest skills improved by 17% on average — some by as much as 51%. Managers gained visibility to audit calls across all locations, and new reps ramped faster by learning directly from top performers.
“We love the product. We use it for quality assurance, training, and routinely use it to practice. It is an absolute game changer for us. ”
Walter
General Manager at Hello Garage
About
Hello Garage is one of the fastest-growing garage renovation franchises in North America, helping homeowners transform their garages into beautiful, functional spaces. With a franchise model spanning hundreds of locations, their sales process is the heartbeat of the business — and protecting its consistency is everything.
Challenge
As Hello Garage scaled its franchise network, leadership faced a problem familiar to any fast-growing sales org: how do you ensure every rep, in every market, is executing the behaviors that actually drive closes? They knew from experience which skills separated their top performers from the rest — urgency creation, discovery questioning, and more proprietary — but had no reliable way to verify those skills were being practiced consistently in the field. Quality control was essentially impossible at scale. And with franchise owners investing real money into every lead, leaving close rates to chance wasn't an option.
Siro and the Solution
- Using a rigorous statistical analysis method, Siro partnered with Hello Garage to identify 11 key skills that drive performance. After the first 30 days on Siro, weak skills improved by 17% — meaning reps were receiving 17% higher scores on the skills that needed the most work. Some skills improved by up to 51%.
- Reps receive AI-powered coaching after every appointment, reinforcing the specific skills Hello Garage's sales leaders know translate to performance — not generic feedback, but coaching tied to their actual methodology
- Sales managers use Siro's platform to audit calls across locations, catch process breakdowns early, and ensure franchise-wide quality standards are being met
- New reps ramp faster by learning from the recorded calls of Hello Garage's top performers — hearing exactly how elite sellers handle objections before they face them in the field
