Back to Insights
1 min read

Connect Your DMS to Siro

Understanding which F&I managers and service advisors behaviors actually drive outcomes is hard.

Connecting your DMS to Siro immediately allows F&I and service teams to see:

  • Recordings tied to real deal and repair order outcomes
  • Which behaviors drive results
  • Financial context alongside every conversation


DMS integration to Siro

What DMS Integration Unlocks

Scorecards Grounded in Real Financial Outcomes

Siro combines conversation metrics (behaviors) with DMS outcomes (results) so you can answer the question that matters most: which behaviors during customer interactions actually lead to more profit and better outcomes?

How it works: Siro brings DMS results (like deal type, products sold, and profit) into the same views as your conversation metrics, so you can compare performance across F&I managers and service advisors using real financial outcomes — not guesses or self-reported notes.

What is being added to the scorecard:

  • F&I Teams: Average Profit per Vehicle Retailed
  • Service Teams: Average Repair Order Value

Recordings Linked to Real Outcomes

Siro pulls finalized outcomes from your DMS (closed deals and repair orders) and links them to the right conversation in Siro.

Doing so gives teams insights into behaviors and context that drives outcomes.

Each recording is enriched with relevant DMS context:

  • Deal type
  • Products/services sold
  • Profit per service/product

Ability to Find the Right Conversations Faster in the Film Room

The Film Room now shows DMS outcome data alongside each recording, so teams can quickly scan what happened — then filter on those outcome fields to zero in on the most relevant deals to review.

For example, users can filter recordings by:

  • Deal type
  • Total profit

Supported DMS platforms

  • Tekion
  • CDK
  • Dealertrack
  • PBS
  • Auto/Mate


Ready to connect? Check out our DMS integrations guides to get started 

Reach out to your Customer Success Manager if you have any questions.

Related Articles