Siro vs. Rilla
Two different AI platforms for in-person sales. Learn why Rilla customers keep switching to Siro.
Book a Demo60+ Rilla Customers Switched to Siro in the Past Year
Why Customers Make the Siro Switch
Siro surfaces coaching opportunities that matter most.
Siro and Rilla have fundamentally different coaching philosophies. Rilla prompts managers to leave as many comments on as many recordings as possible, flagging everything that went wrong on every call. But no one can improve forty things at once. Feedback becomes noise, and nothing actually changes.
Siro does the opposite. We surface patterns across your whole team and point to the one or two behaviors actually holding a seller back. That's what moves performance: coaching the things that change the most deals, not forty separate things that don't.
“We looked at Rilla, but we were looking for something bigger. We wanted the best of both worlds: a tool that helps managers coach more efficiently, while also giving reps ways to improve everyday. That’s where Siro felt different. It’s a tool that helps the whole team get better together every day.”
Kraig Schjodt
Thrasher
Siro scales coaching, others create more work.
When coaching your team means reviewing conversations one by one like Rilla requires, your workload grows with every new hire. A manager can only get through so many recordings in a day. Siro’s trend-based coaching means you can look at team-level patterns week over week and decide where to go deeper. One manager can support a far bigger team without falling behind. And because Siro's in-the-moment coaching runs on AI, a rep gets help mid-appointment through Halftime without a manager having to be on call.
Sellers love to use Siro because it makes them better.
A coaching tool only works if sellers adopt it, and most (like Rilla) don't get used because they're built to give managers more oversight. Siro is designed the other way around: to meet sellers in the moments that actually shape a deal. Halftime provides AI coaching live, mid-appointment. Debrief automatically calls sellers after an appointment, surfacing opportunities to learn naturally while it’s fresh, before the next conversation. Teams can learn from each others’ recordings, and pick the things they want to work on next. Sellers come back to Siro on their own because it makes them better in real time, not just in hindsight.
Siro invests in better support and onboarding
Onboarding and support is often the first thing Rilla customers tell us went wrong. Siro invests heavily in building a partnership with your team. It's the biggest factor in whether your team actually uses the product, and what your ROI depends on.
We start by enabling your managers before a seller even touches the app, then we get sellers to their first "aha" moment as quickly as possible, and we don’t disappear at month three. The difference is noticeable: Bath Fitter Utah ultimately made the switch from Rilla to Siro, and a major deciding factor was their need for a support team responsive enough to keep the team on track.
Siro gained traction with our reps quickly, they saw immediate value from feedback and AI coaching. We've had great support throughout our partnership too, making our decision to switch from Rilla a win-win.
Adam Pierson, General Manager
C&L Ward
Siro showed us the real problem was rep adoption and not easier ride-alongs. Since switching from Rilla, our adoption has exploded, because Siro delivers value to the rep first, and the manager second.
Sam Armstrong, VP of Sales
Five Star Bath Solutions
We were using Rilla before, and I had to do all the digging by hand. Siro has been a lifesaver and a huge time saver for me.
Hailey McKay
Basements Plus
The Rilla Risk: Software that's Never Used
The biggest difference between Siro and Rilla comes down to actual team adoption: how well the product sees day-to-day usage, and the customer success and support teams that really sustain it. This is where Rilla often fails for customers. Sales teams get access but sellers don’t engage, and soon Rilla’s software becomes shelfware.
Siro is designed for successful adoption: our license utilization rate is 97% in 2026.
License utilization rate is the percentage of purchased software licenses being actively used by an organization. Current industry benchmark is at 68% for top quartile SaaS companies.
Recovering from Rilla
What Happened When Basements Plus Switched to Siro
Basements Plus is a family-owned home improvement company in Southeast Michigan specializing in basement finishing, foundation repair, crawlspace waterproofing.
Before switching to Siro, the team noticed Rilla’s AI wasn’t catching the moments that mattered most: pricing conversations, objection handling, and process gaps. When a customer showed price shock during a presentation, Rilla didn’t flag it, making it harder to coach reps. Rep adoption was a persistent problem: reps had access to Rilla but rarely used it.
After switching to Siro
- 90% Reduction in daily call review time
- 55% Weekly rep engagement — up from near-zero on Rilla
- 18 days From onboarding to first closed sale for their newest rep
“The reps are a lot happier with Siro. They’re spending more time reviewing their own conversations and listening to other people’s to keep getting better — it’s incredible software.”
Hailey McKay
Sales Admin
The Bottom Line in Siro vs Rilla
The difference between Siro and other solutions like Rilla comes down to one thing: a coaching platform only works if your team actually uses it. Siro earns a 96% license utilization rate because reps want to use it, and our NYC-based customer success and support team keeps them on track long after launch.
Rilla too often becomes shelfware: a manager's tool that feels like Big Brother to the sellers it's actually meant for, with support that's hard to reach when you need it most. If you're choosing between them, choose the platform your sellers will open on their own.
Frequently Asked Questions about Siro
Both platforms record and analyze in-person field sales conversations using AI. The core difference is in philosophy and depth. Rilla is built around the manager’s perspective, replacing physical ridealongs with digital oversight. Siro is built around a culture of continuous improvement by making reps want to engage, giving managers evidence-based coaching, and extending AI into business intelligence like cross-sell identification and follow-up generation.
Yes, and the distinction matters. Rilla’s heritage is home services: HVAC technicians, plumbers, service companies. Siro is built for in-home sales: roofing, windows, bath remodeling, foundation repair, deck and exterior companies, where a rep spends one to two hours in a homeowner’s living room running a consultative presentation and closing a deal. That’s a fundamentally different conversation that requires different AI depth. Siro’s case studies:Basements Plus, Rose Roofing, Bath Fitter, Outback Deck, Southwest Exteriors, are all in-home sales environments.
Yes, and there's big difference in fit. Rilla's heritage is home services: HVAC technicians, plumbers, short service calls. Home building is a different sale entirely: your sales consultants work model homes and communities, guiding buyers through floor plans, options, and financing across multiple visits toward a move-in. There's a longer, higher-stakes conversation that needs more AI depth than a single-interaction score. Siro coaches the full arc of that sale: discovery, rapport, and the objections that stall a buyer, and surfaces the patterns that separate consultants who convert walk-ins from those who don't. Siro's 96% license utilization means that coaching actually reaches your consultants, not just their managers.
That depends on your Rilla contract. Rilla requires annual contracts, and a minimum user commitment applies. Two public reviews from 2026, one from a small-business owner charged $13,000 for an unwanted auto-renewal, and one from a reviewers billed for $24,000 after 30 days of use, describe significant difficulty exiting before the term ends. If you’re already in a Rilla contract, review your terms carefully before switching. If your renewal is approaching, now is the time to evaluate.
See Siro for Yourself
You've done the research, now see Siro for yourself
- Better performance from your sales team
- Cleaner data in your systems
- Deeper understanding of your customers
Security and reliability are critical when your team relies on AI‑powered coaching and analytics. Siro has SOC 2 Type II compliance, and we never train AI models on your conversations.