Learn how this Charlotte-area dealer group used Siro to give F&I managers visibility into every customer conversation and drive measurable PVR growth across multiple rooftops.
- +$134 average PVR increase across three rooftops
- +$318 PVR at the top-performing location
- Results in under 30 days
Who Is Modern Automotive?
About
Modern Automotive is a multi-rooftop group operating franchise dealerships across the greater Charlotte, NC area. Like most dealer groups, their F&I department is a critical revenue and profit driver, and per-vehicle retail (PVR) is the F&I number that matters most to leadership.
What Leadership Couldn't See Was Costing Them
Challenge
Modern Automotive suspected there was opportunity to further increase revenue from the vehicles they were already delivering. The question was how they could unlock this growth consistently across rooftops and F&I managers. Leadership couldn't be everywhere at once, so there was no reliable way to know whether F&I managers were presenting products effectively, handling objections well, and/or leaving backend gross on the table. These gaps made it difficult to deliver the targeted coaching needed to increase PVR. Performance improvement was a priority, but without visibility into the actual customer conversation, it was hard to know where to start.
How Three Rooftops Put Siro to the Test
Solution
Modern ran a controlled pilot across three rooftops, comparing PVR in a pre-Siro control period against a Siro-powered test period one month later. The result: PVR increased by $134 across the three rooftops, clearing the group's own stated success threshold of a $100 PVR increase. Both rooftops that engaged materially with Siro surpassed the threshold, one seeing +$318 PVR and another seeing +$124 PVR. Another location that had Siro access but used it minimally saw no material improvement.
The story behind why two rooftops succeeded and one didn't illuminates the importance of the performance-improving flywheel that Siro enables: self-reflection, leadership visibility, and AI coaching all working together.
At the two stores who exceeded the target, F&I managers weren't just recording conversations. They were listening to their own conversations and engaging with Siro's AI coaching to understand what they did well and what they needed to practice in order to improve. At the same time, managers got the visibility they needed to positively reinforce the right behaviors. That combination — constant accountability, personal reflection, and informed coaching — is what turns recorded conversations into improved performance.
What Modern Automotive Proved About Coaching
Summary
Modern Automotive’s pilot is a clear proof point: recording is the starting line, not the finish line. For dealerships that leverage Siro as an powerful accountability and coaching platform (and not just a passive recording tool) saw substantial increases in performance that translate to significant boost to their bottom line.
