
AI sales coaching to power
home improvement teams





Real-time coaching and visibility for in-home sales.
Scale ride-along coaching, without the ride-along.

More Revenue, Less Guesswork
See Every Conversation
Your sales reps are talking to customers every day. Siro captures every moment automatically so you know exactly how your brand is represented, whether processes are followed, and which behaviors are costing you jobs.

Know What Customers Actually Need
Hear the objections that matter
Concerns that stall a decision rarely make it into the CRM notes. Siro surfaces product concerns, budget signals, and emotional objections from every appointment so you know why customers go quiet, and what to do about it.


Coach Everywhere, No Ride-Along Needed
Coaching That Travels With You
Sales managers can't be everywhere. Siro surfaces the moments that matter, shares what your top reps do differently, and delivers feedback directly to each rep after every appointment.

Stay Present, Every Appointment
More Time with Customers, Less on Admin.
Appointment summaries, CRM updates, and follow-up drafts write themselves. Reps can stay focused on the customers in front of them.
Learn from real conversations
See how it worksPersonalized coaching
Live tips during customer conversations and post-meeting insights to help you improve at every step.
No more note-taking
Siro automatically captures and transcribes every conversation, so your team can focus on interacting with the customer.
Improvement tracking
The connection between process and performance becomes visible with Siro.
Raise the bar
Siro surfaces insights from best performers to help lift the entire team up.
Follow-ups, automated
Siro automatically identifies and prioritizes opportunities for your team to reach back out to customers and close offerings they were “on the fence” about in person.
Full customer visibility
Dashboards for leaders to understand trends and customer sentiment, including concerns, objections, and questions.
Frequently Asked Questions
Yes. Siro is priced per license with no usage caps and no enterprise minimums, so a five-rep company gets the same platform (recording, AI coaching, and follow-up automation) as a 500-rep one. Onboarding and support are included in every license.
Yes, Siro works across every home improvement sub-vertical, including HVAC, roofing, windows, and solar. Customers like Kanga Roof, Window World, Great Day, and Thrasher use Siro to coach in-home sales conversations regardless of trade, because the core challenge: reps selling one-on-one in someone's living room is the same across all of them.
Siro replaces the need to physically ride along to see how a rep is doing. Instead of a manager joining one appointment a month, Siro gives you a transcript and AI-scored breakdown of every appointment, every rep — visibility a ride-along schedule could never match.














