Siro helps every department sell more, from the sales floor to the F&I office to the service drive.
22:30 · Realtime
Present the service contract next
F&I scorecard
14/20Deal notes
Sales consultants, finance managers and service advisors
Earn more on every deal
Department managers
Every conversation scored, not spot-checked
Dealer principals and GMs
See why a store or department is missing its numbers
Sit-ins, the desk's recap and DMS reports tell you what sold. Without recording the conversations, a slipping PVR or RO value is guesswork.
Leaders see the numbers by store, but hear almost none of the conversations behind them.
Siro scores every conversation on the floor, in F&I and at the service drive, so managers coach from all of them, not the few they sat in on.
What works at one desk, office or service lane never reaches the rest of the group.
Siro finds what your top performers actually say and turns their real deals into practice for everyone else.
What was offered, declined or skipped, and how customers react, stays invisible.
Recordings link to the deal in your DMS, so you see what was offered, declined or skipped on every deal.
Training tools let people practice the F&I menu. Siro is with them for the real thing: it captures in-person conversations from a phone on the lot, on the test drive, in the F&I office and at the service drive, and scores every one against your process.
Know what actually happened on the lot, in the F&I office and at the service drive, without sitting in.
Integrate your DMS to see what was said beside what actually sold.
Get an honest picture of every store, not the version people show you when you visit.
Deal #48211, the Nguyen family
Chris, Maple Valley Toyota
Sat 10:40 AM
Meet and greet, test drive
38:12
Sat 12:05 PM
Desk and turnover
21:47
Sat 12:45 PM
F&I menu presentation
41:05
Sales consultants, finance managers and service advisors spend their time with customers, not writing up notes.
Every follow-up starts from what the customer actually said, so a "not today" still has a path to yes.
Deal notes land in the systems your store already runs, so nobody types the same deal twice.
Deal summary
Deal #48211, the Nguyen family
Drafted follow-up
Hi Linh, congratulations on the new RAV4. Here's the tire and wheel coverage we talked about…
Pinpoint whether a store's gap is the people, the process or the traffic.
See which steps your best people never skip.
Hold every store to the standard your best people already meet, measured against your own benchmarks.
Scorecard
Deal #48211, the Nguyen family
14/20
Ran the customer interview before the menu
4/5
Presented every product
2/5
Quoted the total price, not just the payment
4/5
Asked for the decision on each product
4/5
Set what your top performers do as the standard at every store.
People get better mid-deal and between customers, not just at the monthly training.
New hires get up to speed on your best people's real conversations, not a generic script.
22:30
Siro · Realtime
Present the service contract next
Recording
Dealer principals, GMs and department leaders get answers in seconds, from the office or on the road between stores.
What do you want to look at today?
Pick a question to see Siro answer.
“If she had to listen in and sit in on every deal, it would take her weeks and months. It doesn't make sense. Siro probably lets me do 60% more training work.”
Abby Wheeler, F&I Director
Viva Fiesta Auto Group
Viva Fiesta Auto Group gave its F&I director a view into every deal across its stores, so coaching could follow what finance managers actually said instead of what they remembered.
The PVR Playbook breaks down where F&I profit is won and lost on real dealership conversations, and what the best finance managers do at each step.
Yes, when it's done correctly. In two-party consent states, the customer needs to know before recording starts. Most stores use a short verbal disclosure plus signage in the F&I office and service drive. Our state-by-state guide covers the details. Confirm your policy with your legal and compliance team.
Recording rates show by store, department and person, so unrecorded conversations are visible. Many groups set an expectation that every deal is recorded and review the rate weekly.
Siro links recordings to deals by deal number and brings deal data into each summary, so scores line up with what actually sold. See all integrations.
No. Our team sets Siro up from your sales process, your F&I menu and your compliance checklist, so every department is scored on how your stores already sell.
Yes. The same recording, scoring and coaching work on the sales floor and at the service drive, with scorecards built for each department. Many groups start in one department and expand.
Siro isn't a replacement for your compliance program, but it helps it work. You can teach Siro your checklist and see which deals miss a required disclosure, across every store, instead of auditing a sample.
Look for one that covers every department that touches the deal: it should score sales, F&I and service conversations against your own process and turn real conversations into coaching. Siro does that for dealer groups from single points to multi-state groups.
It replaces the sampling. Instead of sitting in on a few deals, F&I directors review any deal in minutes and go straight to the moment that matters, so coaching covers every finance manager, not just the ones nearby.
Training tools help people practice. Siro works on the real conversations: it captures in-person conversations on the lot, in the F&I office and at the service drive from a phone, scores every one against your process, and builds practice from your own best deals. Ask Siro answers questions across every store at once, and it works for sales and service as well as F&I.
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