Come see at NADA Show 2026 - Booth 6368 (North Hall)
The most important conversations in your dealership shouldn’t be a mystery
Sales, Service, and F&I performance is decided in live conversations. Siro gives leadership real visibility into those moments—so you can identify what top performers do differently, catch missed opportunities in real time, evolve your playbook based on real data, and ensure consistent & compliant execution.
The Auto Industry's First AI Process Management Solution
F&I
How to win
The best dealers don’t hope for clean deals and compliant deliveries. They execute a disciplined F&I process every time.
With
Leadership ensures execution stays consistent, compliant, and effective by having visibility into how menus, disclosures, and value propositions are delivered across the team.
Results
Average PVR jumps 10-20% within just 3 months
Reduced compliance exposure
Cleaner, more predictable deals
Service
How to win
Elite stores don’t guess why revenue per RO varies from advisor to advisor. They manage how the service process is executed at the counter.
With
Leadership has full visibility into how maintenance and repair recommendations are explained, where trust is built or lost, and how consistently advisors follow the service process
Results
Higher RO from better, more consistent performance across advisors
Improved CSI from clearer, more confident conversations
Sales
How to win
Top dealers don’t rely on individual talent or luck to close deals. Their whole team executes a defined sales process consistently in every customer conversation.
With
Leadership sees how the sales process is actually followed on the floor, where steps break down, and how top performers stay disciplined.
Results
More consistent execution across the floor
Fewer missed steps in the sales process
Sales results you can manage, not just hope for
TPA/Agency
How to win
The strongest dealer networks don't just sell products—they ensure consistent, compliant execution across every store. TPAs who help dealers master their sell are the ones dealers choose to grow with.
With
You see exactly how your products are being sold across your dealer network. Identify gaps in product knowledge, catch inconsistent delivery, and coach dealers in real-time with actual conversations from the dealership floor. No more guessing whether training stuck or is translating to real deals.
Results
Higher attach rates and cleaner deals across your entire network
Trainers conduct more frequent, effective trainings with less travel time
Reduced compliance exposure across dealer partners
Stronger dealer relationships through hands-on, data-driven support
How Automotive Dealers Use Siro
AI-powered compliance tracking, process management, and conversation coaching platform, made for automotive dealerships.
F&I
Clean Compliance. Higher PVR
See how menus, disclosures, and value pitches are actually delivered. Ensure consistency across every manager and every deal, while increasing profits.
Service
Higher RO, Better CSI
Your best advisors know how to explain value. Others rush the conversation. Siro shows you exactly where—so every advisor sounds like your best.
Sales
More, Predictable Gross
Watch your sales process in action. Identify what your top performers do differently. Coach the entire team to replicate those winning moves.
TPA/Agency
Smarter Coaching. Real Results.
Coach your dealers based on real conversations, not assumptions. See exactly how your products are being sold across the network, provide targeted feedback, and drive measurable improvements in execution and profitability.
Siro helped build accountability. Our team began recording their conversations, listening to each other, and using stronger word tracks. As a result, performance improved. Our team has seen life-changing results.
Abby Wheeler
Director of Finance, Fiesta/Viva Auto Group
Capture Client Conversations
Auto-Detect Compliance Issues
Coaching Made Easy
Score Process Adherence
Every Detail Captured. Every Department on the Same Page.
Your team stays focused on the customer while Siro captures the entire conversation exactly as it happens. Managers and BDC teams never have to guess what was said.
Capture full customer conversations across Sales, Service, and F&I with instant summaries shared across departments
Eliminate confusion around what was discussed or promised
Improve handoffs to ensure customers have the best experience
Keep managers aligned without hovering or interrupting the process
Personalized follow-up that feels seamless
Great customer experiences come from follow-up that feels personal and connected. Siro ensures every touchpoint reflects what was actually discussed, so the experience continues seamlessly after they leave the showroom or service drive.
Create follow-up messages that reference exact questions, concerns, and next steps discussed
Deliver hyperpersonalized communication that reduces confusion and improves CSI
Build thoughtful, professional experiences without relying on memory
Coach the team in real-time, from anywhere
Dealerships grow when training is consistent and managers coach from real examples. With every customer conversation captured, managers can guide sales, service, and F&I teams using actual interactions from their store.
Identify which salespeople, advisors, or managers need coaching most based
Provide targeted feedback tied directly to customer conversations
Improve performance without interrupting the showroom or service drive
Process discipline separates good dealerships from great ones
Dealership processes don't fail on paper—they fail in execution. Gain visibility into how consistently your sales, service, and F&I processes play out in real customer conversations. Drive improvements based on facts, not assumptions.
See how consistently each team member follows your dealership process
Identify which steps are missed and how that impacts close rates and upsells
Spot risks to customer experience, revenue, or compliance before they escalate
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