Siro is phenomenal
Brian, Fixed Ops Director
AI-powered sales coaching
for automotive dealerships.
Sales coaching for F&I offices, service drives, & showrooms
Make improving sales metrics a habit with Siro
Increase PVR
Make more from every customer
You invest more than ever to get customers into your dealership. Siro drives accountability among F&I managers and coaches them automatically so that they consistently follow the proper process – and sell more products as a result.
Increase RO value
Improve your service department's customer interactions
The difference between a $200 RO and a $600 RO is usually what’s said (or not) in just one conversation. Siro helps ensure service advisors present all the relevant options to every customer in the most compelling way possible.
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Confirm Compliance
Protect your deals
Ensure every conversation can help you mitigate risk, whether by flagging statements that could become an issue (so that you can proactively address them) or providing a record of your clean execution to combat a customer's false claim.
Coach Smarter
Provide feedback based on real conversations
You can't coach all of the interactions that you don't see or hear. Siro automatically reinforces positive behaviors and surfaces opportunities to improve that are tailored for each team member and drive real results.
Learn from real conversations
See how it works
Real-time coaching
Live tips during customer conversations help your team ensure they can improve in their current conversation, not just after the opportunity was missed.
No more note-taking
Siro automatically captures and transcribes every conversation, so your team can focus on interacting with the customer.
Improvement tracking
The connection between process and performance becomes visible with Siro.
Raise the bar
Siro surfaces insights from best performers to help lift the entire team up.
Follow-ups, automated
Siro automatically identifies and prioritizes opportunities for your team to reach back out to customers and close offerings they were “on the fence” about in person.
Full customer visibility
Dashboards for leaders to understand trends and customer sentiment, including concerns, objections, and questions.
Frequently Asked Questions
Siro serves dealership F&I offices, service drives, and showrooms. It can record in-person conversations across every department and gives F&I directors, service advisors, GMs and Principals the visibility to coach at scale. Dealerships using Siro have seen PVR increase 17.5% and RO value increase 23% in under three months.
Siro replaces the sampling problem listening in creates, and enables you to coach better, at scale. Siro gives you insight into every conversation happening in your store. Instead of guessing from a handful of shops, or being overwhelmed by hours of camera recordings, you're coaching from data that has been analyzed and surfaced proactively to you.
Siro surfaces exactly where PVR and RO opportunities are being missed, in F&I product presentation, service advisor upsells, or inconsistent process adherence, by analyzing what's actually said in every customer conversation. That's how dealerships have driven PVR up 15% and RO value up 23% within three months. The PVR Playbook is Siro's data-backed report of top behaviors that drive higher PVR.
Siro isn't a dedicated compliance tool, but because every F&I conversation is recorded and reviewed, compliance gaps like missed disclosures or script deviations surface automatically as a byproduct of coaching, not a separate workflow.
