How Wire3's Tom Gallow Revolutionized Sales Performance Through Self-Coaching
Tom Gallow is a field sales representative at Wire3, a Florida-based fiber internet provider serving over 10,000 customers across 22+ zip codes. Working alongside his Regional Manager Frankie Jensing, Tom transformed from an average performer into one of the company's top sales reps using Siro's AI-powered coaching platform.
The Challenge
Tom faced the classic challenge of door-to-door sales: the isolation. It was difficult to improve without feedback. Tom thought he was performing well, until he started hearing his actual customer interactions on Siro.
"Door-to-door sales is a very lonely sport. You're out there all alone, most of the time dealing with the elements, the heat, the rain."
Frankie, as his coach, struggled with the traditional limitations of sales coaching. He wasn’t able to observe real interactions, provide timely feedback, and correct issues before Tom’s next customer conversation.
The Solution
Siro became Tom's "university" during his long commutes, turning drive time into productive learning time. The platform allowed both Tom and Frankie to analyze real customer conversations, identify missed opportunities, and make immediate improvements.
Company Leader in Sales Add-Ons: Tom went from missing opportunities to leading Wire3 in sales add-ons, earning an additional $1,500-$2,000 on top of his base commissions.
Dramatic Self-Awareness Improvement: After listening to real customer interactions, Tom realized he had room for improvement.
"I used to think I was really good at the door. I only got better at listening because I listened to myself on Siro not listening."
Immediate Opportunity Recognition: Tom learned to identify missed opportunities faster. When he listened to his customer conversations, he found upsell opportunities he’d missed at the door. Now, he’s learned what to listen for and makes those sales.
Faster ROI on Sales Investment: Frankie noted how Siro accelerated the return investment required for door-to-door sales.
"You use your own vehicle, your own gas, all these different things. Siro is an amazing tool because it makes that investment worth it. It makes that investment pay back faster."
Enhanced Professional Pride: The measurable improvement in performance gave Tom genuine confidence in his abilities.
Tom's transformation shows how powerful learning is with Siro. He was able to improve his sales skills and convert missed opportunities into additional revenue.
