How Unwired’s Nick Shaw Drove Record Retention and Team Growth with AI Coaching
Nick Shaw is the Chief Revenue Officer at Unwired, a fast-growing door-to-door sales organization serving residential and commercial customers across multiple U.S. markets. With over 15 years of experience in the industry, Nick has seen firsthand how competitive and fast-paced door-to-door sales can be and how difficult it is to scale effective coaching across large, distributed teams.
The Challenge
Door-to-door sales is one of the toughest sales environments to coach. Teams are spread out, customer interactions happen fast, and managers rarely get the chance to hear what is really happening at the door.
Nick explains, "If I could put a trainer physically out with every single person, our business would scale up. But you would need a lot of people to do that."
Without real-time visibility, new reps struggled to adopt the right pitch, and managers could not always know who was following the training and who was not. The lack of direct feedback slowed development and made it harder to retain new hires.
The Solution
When Unwired implemented Siro, the impact was immediate.
"Siro removes that," Nick says. "I can actually hear and listen and know you really are saying our pitch or know when you are not without having to travel out to help you."
With Siro’s AI-powered training and feedback tools, Nick’s team gained instant access to real sales interactions. New reps received personalized coaching within days instead of weeks, while managers could identify performance gaps remotely.
Agents now use Siro Scorecards to track performance and stay competitive. "Scorecards have worked great because now our agents can see, ‘Hey, how do I rank versus this person?’ It keeps them hungry."
And after each pitch, reps use Siro’s AI tools to self-evaluate: "They love the AI tools just saying, ‘Hey, what could I have done better here?’”
The Results
Higher Retention and Faster Ramp-Up:
New reps now get up to speed much faster thanks to real-time access to their own conversations and targeted feedback from leadership. Nick says:
"It is night and day once they start listening and getting coached."
Empowered Coaching Without Travel:
Siro eliminated the need for field trainers to be physically present with every rep.
"I do not have to travel out to help you our trainers do not have to either. I can just listen in and know exactly what is going on."
Performance Motivation Through Scorecards:
Agents use Siro’s scorecards to benchmark against top performers, driving healthy competition.
"They will say, ‘This guy is selling a ton how do I get up there?’ It has made everyone more accountable and motivated."
Proof-Based Training:
Nick uses real customer recordings to demonstrate exactly what success looks like.
"I could teach it in a classroom, and everyone nods. But with live Siro recordings, I can say, ‘Here is how I did it and here is the proof that it worked.’”
Clear ROI and Business Growth:
Siro quickly proved its value by improving training, retention, and visibility across teams.
"It has paid for itself over and over again," Nick says. "It has helped us grow to completely different levels."
Nick’s success proves that when leaders embrace real-time learning, teams thrive. With Siro, Unwired turned insight into action and coaching into growth.
