How Peachtree Roofing's Rafael Berrios Reclaimed Family Time While Scaling His Sales Team
Rafael Berrios is a Sales Manager at Peachtree Roofing & Exteriors, a leading Atlanta-based roofing and home improvement company that has been serving customers since 2012. With 8 years at the company, Rafael now manages a team of 16 sales representatives in a highly competitive industry where evening appointments are the norm.
The Challenge
Before Siro, Rafael lacked visibility into what his team was actually doing in the field beyond general performance metrics. Personally, his role required extensive evening appointments from 5:00 to 9:00 PM, which meant missing crucial family moments—dinner, story time, and putting his kids to bed.
"Prior to having Siro, I was missing dinner, missing story time, missing putting my kids to bed. I really enjoy those things. My kids, they mean the world to me."
Before Siro, Rafael could only guess why certain reps were performing well, which made targeted coaching nearly impossible. New hires went into the field without proper preparation, and feedback was often based on assumptions rather than real data.
The Solution
Siro transformed Rafael's approach by providing unprecedented visibility into his team's actual customer interactions. The platform enabled him to see genuine conversations, conduct targeted coaching, and prepare new team members before they ever stepped foot in the field.
Rafael particularly leveraged Siro's Ask Siro AI feature to help his team create better follow-up communications, turning long conversations into concise, key-point summaries for email and text follow-ups with clients.
Dramatic Improvement in Work-Life Balance: Rafael shortened his workdays while maintaining the same productivity levels, allowing him to be present for the family moments that matter most.
More Efficient Sales Process: Close rates have improved, so reps are able to close more business with fewer appointments.
"It's taking less doors because they're more focused on what they're saying. They're able to get to the meat and potatoes, if you will, a little bit quicker."
Targeted Coaching at Scale: With Siro, Rafael doesn’t have to rely on gut feelings to coach his team. Now he has data. He can specifically see what reps are doing well and where they need to improve.
“With Siro, I can say, 'Okay, you three, you guys need to work specifically on this skill.'"
Breakthrough with Resistant Team Members: Before, coaching experienced reps sometimes fell on deaf ears. But with Siro, even Rafael’s most experienced, set-in-his-ways salesperson transformed through peer learning.
“Listening to other people’s conversations really opened his eyes to what he was missing in his conversations."
Enhanced Performance Validation: Siro provided Rafael with concrete evidence to share with leadership.
Siro helped Rafael improve both at work and at home. He can now offer targeted, customized coaching to his reps and spend more time with his family.
