How Peachtree Roofing's Rafael Berrios Reclaimed Family Time While Scaling His Sales Team
Rafael Berrios is a Sales Manager at Peachtree Roofing & Exteriors, a leading Atlanta-based roofing and home improvement company that has been serving customers since 2012. With 8 years at the company, Rafael now manages a team of 16 sales representatives in a highly competitive industry where evening appointments are the norm.
The Challenge
Before Siro, Rafael lacked visibility into what his team was actually doing in the field beyond general performance metrics. Personally, his role required extensive evening appointments from 5:00 to 9:00 PM, which meant missing crucial family moments—dinner, story time, and putting his kids to bed.
"Prior to having Siro, I was missing dinner, missing story time, missing putting my kids to bed. I really enjoy those things. My kids, they mean the world to me."
Before Siro, Rafael could only guess why certain reps were performing well, which made targeted coaching nearly impossible. New hires went into the field without proper preparation, and feedback was often based on assumptions rather than real data.
The Solution
Siro transformed Rafael's approach by providing unprecedented visibility into his team's actual customer interactions. The platform enabled him to see genuine conversations, conduct targeted coaching, and prepare new team members before they ever stepped foot in the field.
Rafael particularly leveraged Siro's Ask Siro AI feature to help his team create better follow-up communications, turning long conversations into concise, key-point summaries for email and text follow-ups with clients.
