How Outback Deck Unlocked $500K in New Revenue with Siro

About

Outback Deck has been a leader among outdoor living contractors in North Atlanta’s Cobb, Cherokee, and North Fulton counties since 2010. The veteran-owned company provides custom composite decks, motorized louvered pergolas, Custom Porches by Design, and replacement windows. Outback Deck is the largest TimberTech dealer in the Southeast and a 2026 Who’s Who Award recipient from My Home Improvement Magazine.

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Challenge

Coaching eight reps across custom consultations without constant ride-alongs

Outback Deck specializes in fully custom outdoor living projects—every deck, porch, and pergola is built from scratch, not installed from a catalog. Kevin Winstead, Director of Sales, leads an eight-person sales team conducting in-home consultations for projects averaging $55,000, each one customized to the homeowner’s property, budget, and vision.

For Kevin, that customization made coaching difficult. To understand what was happening in appointments and provide effective feedback, he relied on physical ride-alongs. Hitting his goal of 10 ride-alongs weekly consumed 20 to 30 hours and pulled him away from running the sales organization, leaving gaps in visibility across the team.

“You can invest money, and you can always get more money, but time is the one thing that you can’t get back,” he says. “You’re trying to pick which activity is going to give you the best return on investment at the moment.”

Kevin tried using Rilla. But instead of saving time, the platform created new problems:

• The tool captured conversations but didn’t analyze them. Kevin spent hours reviewing recordings, manually identifying coaching moments, and piecing together performance patterns before he could act.
• Reps felt surveilled instead of supported. Feedback flowed one way, from Kevin through an impersonal review system. There was no way for peers to learn from colleagues facing the same objections in the field every day.

Revenue opportunities were slipping through the cracks as well. After 72 hours, even the most diligent reps had difficulty recalling every detail from a three-hour consultation. Small customer preferences that mattered deeply to homeowners were getting missed in the handoff to production. Past opportunities that didn’t close sat idle without a systematic way to prioritize which ones were worth re-engaging.

At a Certified Contractors Network event, a top contractor shared that Siro’s collaborative coaching features and automated scorecards were transforming how his teams coached and scaled—exactly what Kevin had been searching for.

“You can’t be with more than two or three reps in a single day, so you’re constantly choosing which coaching activity will give you the best return.”

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Solution

Scorecards and peer coaching replace manual review and ride-alongs

Kevin implemented Siro across the team. As soon as they began Siro’s onboarding, he knew switching from Rilla was the right decision. Reps quickly realized Siro helped automate their workflows and self-coach, so rep adoption was easy. They especially liked that Siro is focused on team collaboration rather than top-down oversight.

“Siro led with scorecards and dashboards and did a lot of the work for me,” Kevin says. “I could very quickly look at a scorecard, figure out what somebody was struggling with, and immediately put into action the work that needed to be done.”

The time savings alone changed Kevin’s weekly cadence—he reclaimed most of his week, shifting from reactive appointment review to strategic coaching conversations. But the platform delivered more than efficiency.

From manual review to guided coaching

Siro’s conversation library and in-app collaboration tools created the collaborative, peer-driven environment Kevin had been missing. Team members access each other’s recordings, leave comments directly on specific moments in appointments, and share feedback.

Reps value hearing insights from colleagues who conduct the same consultations in the same market every day, and the team now supports each other’s growth rather than waiting for Kevin to spot coaching opportunities and deliver feedback weeks later.

Peer coaching and gamified adoption

Kevin reinforced the collaborative culture by gamifying the learning process. Every week during the team’s Closer Camp meeting, he asks each rep to submit a 60-second clip from Siro highlighting the best objection handling, the strongest warm-up, or even the funniest moment from an appointment.

The team votes for winners, and Kevin awards a $25 gas card along with a director’s clipboard and crown. The playful competition makes coaching sessions engaging, and because categories rotate, everyone has a chance to win based on creativity and learning rather than pure sales performance.

One introverted rep closed $1.5 million in volume over twelve months, one of the highest totals on the team. He got there by using Siro to study top performers and review his own calls, steadily improving his communication while maintaining his process strengths. It was this breakthrough that made peer coaching a non-negotiable part of Outback Deck’s culture.

Adapting to complex service lines

Before each recording, reps tag whether they’re conducting a deck consultation, a Custom Porches by Design appointment, or a window conversation using Siro’s appointment type selector. Siro’s AI scores each call against the appropriate playbook rather than penalizing reps for not hitting irrelevant steps, a limitation Kevin had encountered with Rilla.

Reps also use Ask Siro to query recent calls and quickly surface homeowner preferences and project details before completing folder turn-ins. This improves the quality of installation for customers, creates better internal coordination, and reduces costly misunderstandings during installation.

Recovering revenue through Re-Engage

Before Siro, past opportunities that didn’t close often went cold. The platform’s Re-Engage feature changed that. Siro’s AI analyzes past consultations and scores the likelihood that a homeowner will re-engage based on what was discussed during the appointment.

Instead of manually sifting through old leads or guessing which ones are worth a follow-up call, Kevin’s team now has a prioritized list tied to specific moments in recorded conversations. This turns their rehash program from a low-confidence task into a targeted revenue recovery effort.

“Siro made it possible to support every rep on the team, not just a few. The time it gives back means no one gets left behind.”

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Results

Outback Deck reclaims 20 hours weekly to scale coaching with Siro

With Siro’s automated scorecards and collaborative coaching culture in place, Outback Deck moved from reactive firefighting to strategic growth. Kevin shifted his focus to scaling the business, and the team’s performance in high-ticket, one-call-close outdoor living projects now significantly outpaces industry standards.

The impact shows across the board:

• $500K+ recovered annually through re-engaged leads
• 20 hours reclaimed weekly for strategic coaching
• 30% close rate, up from 15%

Outback Deck is now preparing to franchise, and Siro provides the foundation for that expansion. The recorded consultations, scorecards, and peer-coaching culture create a replicable playbook that new franchise locations can use to ramp quickly rather than starting from scratch.

“Siro gives us a playbook built from real conversations that new locations can use to skip years of trial and error.”