How Door Driven's Erik Pyper Transformed Remote Coaching with Siro's AI Platform
Erik Pyper is a seasoned sales leader with over 20 years of experience in the door-to-door industry. As the owner of Door Driven, a growing door-to-door sales company specializing in telecom and solar solutions, Erik oversees multiple offices across several states from his home base in Idaho.
The Challenge
Before Siro, Erik faced the classic dilemma of scaling leadership across geographic boundaries. Managing remote sales offices meant constant travel, flying from Idaho to places like Alabama just to spend time with reps each week.
This massively impacted his work-life balance. Travel not only kept him away from his family, but he also struggled to provide enough hands-on coaching to sales teams dispersed across the country.
"Siro has been a huge source of leverage in my business and subsequently my life, because I don't have to fly from my house in Idaho all the way out to someplace in Alabama to just be with an office every week."
Traditional ride-alongs weren’t scalable or effective.
The Solution
After implementing Siro, Erik discovered he could improve coaching quality while dramatically reducing travel time. And his work-life balance got a lot better.
For Door Driven, Siro is both a coaching tool and a legal compliance solution, helping Door Driven stay compliant with various internet service providers they work with.
The platform allowed Erik to access recordings, understand exactly what was happening with reps at the individual level, and conduct targeted one-on-ones via Zoom or FaceTime while preserving the interpersonal connection that drives sales success.
Faster Rep Development: New reps are now making measurable improvements in days or weeks instead of wasting entire summers learning through trial and error.
Dramatic Time Savings: Erik no longer needs to fly across the country weekly for office visits, buying back significant time with his family.
Immediate Performance Recognition: After listening to a few recordings from a new rep, he knew they were spending time studying Door Driven’s content. That rep was able to sell six deals in one day, a huge accomplishment for a new hire.
