How Berman Auto Group Integrated Phone Call Recordings into Siro in 1 Day
Todd Berman is the owner of Berman Auto Group, a multi-rooftop automotive dealership group whose service department handles hundreds of customer interactions every week. When Siro began supporting phone call recordings, Todd — a business owner with no developer background — followed Siro's quickstart API guide and set up the integration himself in a single day. Getting phone recordings into Siro is fast, easy and the value is immediate.
The Challenge
At dealerships, some of the most important conversations happen over the phone. Appointments are booked, repair orders are created, and service opportunities are captured.
Berman Autoʼs service advisors handle hundreds of calls every week. And like most dealerships, they were already recording these conversations.
The problem was that their recordings were disconnected from any coaching workflow.
Managers did not have clear visibility into what was happening on service calls, and there was no easy way to review conversations consistently or at scale. Service advisors were not getting coaching or insights on some of their most important phone conversations.
The Solution
Siro brought Berman Autoʼs phone conversations into the same coaching workflow as in-person interactions.
Through a simple API integration, recordings were pulled from Berman Autoʼs existing Vonage phone system and sent to Siro — where every call gets a debrief, a scorecard, and personalized coaching feedback within 30 minutes of the call ending. No new infrastructure. No change to how service advisors work.
Todd set this up himself, following Siro's Quickstart Guide: Building a Custom API Phone Integration — a step-by-step guide Siro provides for teams to connect their phone system independently. A business owner with no developer background, he used Tasklet.ai — an AI agent builder powered by Claude — to work through the documentation and build the connection himself. Within a day, Berman Auto's phone call recordings were flowing into Siro.
The Results
One Day Setup. From start to finish, the entire integration was live in one day.
Zero to 100% Coaching Coverage on Phone Calls. Before the integration, the team's phone calls went uncoached — no debrief, no scorecard, no feedback. Now every call gets the same treatment as any in-person conversation. For the first time, all service advisor phone calls for get coaching and insights.
500 Recordings. 20 Service Advisors. 5 Days. Within 5 days of the integration going live, 500 phone call recordings were already in Siro across 20 services advisors — unlocking coaching insights and visibility for managers that simply did not exist before.
Full Visibility Across Every Touchpoint. In-person and phone conversations now sit side by side in Siro, giving managers a complete picture of service advisor performance across in-person and phone touch points. With phone calls now alongside in-person interactions, Siro helps close the coaching gaps and drive performance across every service interaction.
Zero Change for Service Advisors. Service advisors keep using their existing phone system exactly as before. Recordings flow into Siro automatically in the background — no new app, no new behavior required.
Connecting a phone system to Siro to begin sending phone recordings can happen in one day. Recordings that used to sit untouched, now unlock full coaching and insights in Siro. Every call gets a debrief, a scorecard, and personalized feedback. Phone calls are no longer a blind spot — Siro provides the coaching, insight, and visibility across every service interaction.
