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Automate the Work Reps Hate with CRM Autofill

Lea Torres
Customer Success Manager at Siro
Amos Shinkle
Director of Product at Siro
Categories
Best Practices
Features + Integrations
Sales Enablement
Lea Torres
Customer Success Manager at Siro
Amos Shinkle
Director of Product at Siro
More articles
December 2, 2025
Automate the Work Reps Hate with CRM Autofill

Watch the walk through

‍And learn how field sales just got more fun.

Now your sales reps can compete for the top spot on the Siro leaderboard and learn from the best with curated playlists.

With Leaderboards, you can now:

  • See who’s leading this week — quickly view top reps based on recordings and wins.
  • Layer your own team incentives or challenges to keep things fun and engaging.
  • Highlight top performers so others can listen, learn, and improve.
  • Customize metrics — rank by wins or recording depending on what behaviors you want to drive.
How It Works:
  • A toggle at the top of the leaderboard allows you to switch between viewing rankings by # of Wins or Recordings.
  • Team Filter: Filters the leaderboard to a specific team
  • Conversation Type Filter: Filters the leaderboard to a specific conversation type

With Playlists, you can now:

  • Listen on the go - Reps and coaches can now listen to a playlist of recordings while they’re driving.
  • Curate and share playlists for onboarding and best practices.
  • Coach faster with the new global audio player enabling you to listen while reviewing other content.
  • Use AI Bookmark Playlists to compare how reps handle key sales moments.
How it Works:
  • Only coaches can make a public playlist.
  • Reps can make private playlists, and view all public ones.
  • Bookmark Playlist: Smart playlist built by AI using bookmarks (key sales moments) found in your team’s conversations.

Reps don’t have the time to take notes. Managers don’t want to chase reps for notes. And CRMs don’t work without them.

CRM Autofill fixes that.

Now, Siro can automatically pull the important details from every sales conversation and drop them straight into your CRM. Reps sell. Siro captures. Your CRM stays in sync.

CRM autofill for Siro AI sales app

How CRM Autofill Works

CRM Autofill takes the meaningful parts of a sales conversation and moves them into your CRM — without changing how reps work.

As a conversation unfolds, Siro identifies the details reps usually struggle to enter consistently, like:

  • Follow-up steps
  • Objections
  • Customer needs
  • Competitors
  • Pricing or offer details
  • Timelines
  • Any custom fields unique to your workflow

Once the right details are captured, Siro fills in the correct CRM fields automatically. No engineering work. No typing notes in the driveway. No cleanup after the appointment.

It’s the same workflow reps already follow — just without the manual parts.

Supported CRMs:

  • Salesforce
  • HubSpot
  • LeadPerfection
  • i360
  • Microsoft Dynamics
  • Any custom CRM via API

Value for Your Team

When the CRM reflects what actually happened in the conversation, everything else improves.

For reps:

  • Less admin
  • Faster transitions
  • Clean, consistent post-call workflow

For managers:

  • Trustworthy data
  • Consistent terminology
  • Better coaching, reporting, and forecasting

For the business:

  • A reliable source of truth
  • Fewer operational gaps
  • A stronger foundation for automation

Getting Started

Because CRM Autofill is customizable, setup depends on the fields your team wants filled. To configure CRM Autofill for your organization, reach out to your Customer Success Manager.

Book a Demo
Best,
Jake Cronin & Joseph Jordan
Co-CEOs, Siro.ai
Unlock Missing Revenue Today
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