Jake Cronin is the founder & CEO of Siro, the conversation intelligence platform for in-person sales. His fascination with the sales craft began at Cutco, where he ranked in the top 1% of sellers and earned more at 18, selling knives, than he later would at McKinsey before founding Siro in 2020.They've raised $75M from investors including SignalFire, Index Ventures, Fika and CRV, to help companies like multifamily operators to improve close rates and gain business insights. Siro has helped tens of thousands of sales people from thousands of companies in tens of millions of sales interactions, and partners with the likes of Salesforce and ServiceTitan to give sales leaders full visibility into every in-person interaction: automatically capturing conversations, coaching reps at scale, and helping teams close more revenue.