Berman Auto Group runs a data-driven service operation across multiple Chicago-area rooftops. Like most dealerships, they knew advisors were leaving money on the table — but without visibility into actual customer conversations, coaching was reactive and revenue-per-RO had plateaued.
In March 2026, Berman posted their first-ever $1M+ month in service and parts gross — without a record number of customers. CP hours per RO climbed to 145.7% of January levels, average RO value increased 23.1%, and labor revenue came in over $113,000 above February. The gains came entirely from advisors executing better in the conversation. Management reinforced adoption by tying lane manager bonuses directly to Siro usage and hours-per-RO thresholds.
“Siro is phenomenal”
Brian
Fixed Ops Director at Berman
About
Berman Auto Group is a multi-rooftop dealership group based in the Chicago area, known for running a data-driven service operation. Their service department — led by a leadership team that tracks performance down to the RO — is where the Siro story comes to life.
Challenge
Like most dealership service departments, Berman knew their advisors were leaving money on the table — but couldn't pinpoint exactly where or why. Were advisors presenting value before jumping to price? Were they flagging the credit card surcharge before customers reached the register? Were they asking the right questions to uncover additional service needs? Without visibility into the actual advisor-customer conversation, coaching was reactive and inconsistent, and revenue-per-RO had plateaued.
Siro and the Solution
- In March 2026, Berman posted their first-ever $1M+ month in service and parts gross — not by breaking a traffic record, but by getting more out of every car that came through the door
- CP hours per RO climbed to 145.7% of January levels, and average RO value increased 23.1% — despite running fewer repair orders than January
- Labor revenue in March came in $113,188 above February and $90,616 above January, a direct reflection of advisors doing better work in the conversation, not more volume
- Management built Siro into compensation from day one — lane managers are on bonus structures tied to Siro usage and hours-per-RO thresholds, driving consistent engagement across the team
- As Service Director Brian put it: "We had a record month. Without a record number of customers. So our per-RO average is killing it. Our daily average is killing it. Our hours per RO is killing it."
- And on Siro's role: "Those are things that you can — I would give Siro credit for. You guys do have part of these wins, 100%, without a doubt."
